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 Promote Fruits and Veggies...At the Grocery Store!
Your grocery store is the perfect place to educate consumers on selecting and preparing fresh, frozen and canned fruits and vegetables. Stores are interested in events that offer customer's fun as well as information. Here are some tips for working with your local retailer to promote fruits and veggies. |
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Tips for Working with Retailers
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Find out which retailers in your area are Fruit and Veggies¾More Matters® licensees. Licensed grocery store in Oregon include Albertsons, C & K Market in Brookings, Fred Myer, Safeway and QFC. If you would like to work with a retailer who is not licensed, we may be able to provide a limited term license for an one-time event.
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| Fun Ideas |
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- Invite your local media on a grocery store tour to show the many fruits and vegetables available.
- Plan a grocery store tour for shoppers that focuses on how to select, store and prepare fruits and vegetables. (See Resources below for grocery store tour guides.)
- Showcase and sample the incredible variety of fresh fruits and vegetables available at your store. For example, display the large number of apple varieties.
- Demonstrate and sample fruit and vegetable recipes throughout the store to promote the message "All forms Count." Offer samples in the produce department, in the frozen foods section and the canned foods section.
- Coordinate a health fair at your store.
- Your grocery store may not be aware of all the resources offered by Produce for Better Health Foundation. Show examples of point-of-sale promotional materials that are available to them. (See PBH catalog below.)
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Lane County Extension Partners with Albertsons
During the launch of Fruits & Veggies - More Matters in March 2007 the OSU/Lane County Extension Service Nutrition Education Program worked with 5 Albertsons around Eugene and Springfield to promote fruits and vegetables. Grocers supplied the fruits and veggies for sampling. Nutrition Education Program Instructors prepared produce and provided a low-fat veggie dip for sampling with veggies along with handouts and recipes.
Albertsons produce managers were supportive and cooperative of the project, going beyond what was asked by providing tables, giving instructors favorable spots in the produce section and providing pre-prepared produce. One or two managers even weighed in on the produce selection, choosing items which were relatively unfamiliar to most people, i.e. grapples. The public was very receptive to the demonstrations. The instructors enjoyed the outreach event and would do it again as a part of their program. |
