[Health_Education_Promotion] FW: HHS and CDC Launch National Tobacco Education Ad Campaign

[Mullock Adrienne P]

FYI...

From: State nutrition and physical activity forum for obesity [mailto:NUTR-PA-OBESITY-LIST at LISTSERV.CDC.GOV] On Behalf Of Anderson, Susan (CDC/ONDIEH/NCCDPHP)
Sent: Thursday, March 15, 2012 7:17 AM
To: NUTR-PA-OBESITY-LIST at LISTSERV.CDC.GOV
Subject: FW: HHS and CDC Launch National Tobacco Education Ad Campaign

Please pardon the cross posting.

Thought you would like to know about this launch today.
From: CDC OD Announcements
Sent: Thursday, March 15, 2012 9:56 AM
To: CDC All - CDC & ATSDR and non-CDC & non-ATSDR
Subject: HHS and CDC Launch National Tobacco Education Ad Campaign

CDC is launching a hard-hitting national tobacco education ad campaign today, March 15.

The Department of Health and Human Services (HHS) and CDC announce the launch of the "Tips from Former Smokers Campaign," a national tobacco education ad campaign featuring real people who suffer daily from smoking-related illness.  The event will take place today, from 12:30 p.m. to 1:30 p.m. EDT, at the Newseum, in Washington, D.C.

A webcast will be available at HHS Live Streaming<http://www.hhs.gov/live>.

HHS Secretary Kathleen Sebelius; U.S. Surgeon General Regina Benjamin, M.D.; and CDC Director Thomas R. Frieden, M.D., M.P.H., will speak at the event.

National Tobacco Education Campaign goals are to increase the awareness of the dangers of tobacco use and exposure to secondhand smoke and motivate smokers to quit.  The primary audience for this campaign is smokers, ages 18-54.  The campaign will include broadcast, print, radio, out-of-home (billboards, bus shelters, and movie theaters) and digital advertising.  This campaign features a variety of real people who have suffered from tobacco-related disease and continue to live with the effects.  To underscore the immediate damage that smoking can have on the body, the ads feature people who experienced smoking-related diseases at a relatively young age.

Watch for more information coming soon on CDC Connects.



-------------- next part --------------
An HTML attachment was scrubbed...
URL: <https://omls.oregon.gov/pipermail/health_education_promotion/attachments/20120315/c9a34db2/attachment.html>