[HealthyTribes] Powerful New Anti-tobacco TV Ads Launch

[Lee Collinge]

One more thing, 

I meant to mention that on SmokefreeOregon.com you can see videos as well as
stills for three of the ads (Heart Attack, Artery and Lung Cancer).

Here's a link

http://www.smokefreeoregon.com/about/press-room

Thanks again,

-- 
Lee Collinge
Senior Director
Metropolitan Group

I'm in our Portland office:
503 223 3299 x 243 main line
503 517-3739 direct
503 223 3474 fax
519 SW Third Avenue Suite 700
Portland Oregon 97204

We also have offices in:
Chicago Illinois
Washington DC
San Francisco, California

http://www.metgroup.com




On 9/22/11 4:34 PM, "Lee Collinge" <lcollinge at metgroup.com> wrote:

> Hello grantees,
> 
> As some of you many know, the four anti-tobacco televisions ads that will make
> up TPEP's fall ad campaign hit the airwaves a few days ago. The ads will run
> through December of this year.
> 
> The ads offer powerful and even shocking images of and information on the
> results of tobacco addiction. TPEP chose to use these ads, three of which are
> graphic, because they elicited strong emotions when focus group tested and
> were found to be most likely to inspire tobacco users to quit.
> 
> Oregon Health Authority has been doing media outreach about the ads and you
> might get questions.
> 
> Attached is the press release that was sent out and talking points to help you
> if someone asks you about the ads.  The talking points are not meant to be
> distributed, rather they are to assist you.
> 
> If you are curious about the effectiveness of ad campaigns for public health
> issues, I have also attached a one-pager that offers some interesting
> insights.
> 
> Please let us know if you do get questions or if you have questions yourself.
> 
> Thanks so much,
> 

-- 
Lee Collinge
Senior Director
Metropolitan Group

I'm in our Portland office:
503 223 3299 x 243 main line
503 517-3739 direct
503 223 3474 fax
519 SW Third Avenue Suite 700
Portland Oregon 97204

We also have offices in:
Chicago Illinois
Washington DC
San Francisco, California

http://www.metgroup.com