[HLTHYACTVOREGON] New Report on Marketing by Food & Beverage Industry Targeting Children and Teens
David R HUDSON
David.R.Hudson at state.or.us
Thu Jun 28 07:46:48 PDT 2007
Comprehensive New Report Documents Use of Digital Marketing Tactics by Food & Beverage Companies Targeting Children & Teens.
Food and beverage companies are using the latest digital media technologies to promote their products to children and adolescents, according to a report released today at the National Press Club by the Berkeley Media Studies Group and the Center for Digital Democracy. The report*"Interactive Food & Beverage Marketing: Targeting Children and Youth in the Digital Age"--documents in vivid detail how major food, soft drink and fast food brands are deploying a panoply of new techniques--including cell phones, instant messaging, video games, user-generated video, and three-dimensional virtual worlds--to target children and adolescents, often under the radar of parents.
A website with the executive summary, full report and interactive visual examples is available at www.digitalads.org.
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