[kids-lib] Admongo, a Media Literacy Site

Jennifer Maurer jennifer.maurer at state.or.us
Mon May 24 11:42:08 PDT 2010

You may have gotten a letter and flyer from YALSA about Admongo.  If not, read on to learn more.

www.Admongo.gov<http://www.Admongo.gov> is an advertising literacy site, if you will, created by the Federal Trade Commission to teach tweens critical thinking skills to apply when "digesting" advertisements.

The focus of the project is an online game.  As users advance through the game, they will learn to answer three key questions about ads:
Who is responsible for the ad?
What is the ad actually saying?
What does the ad want me to do?

There is also a tab for teachers that includes curriculum for 5th and 6th graders.  http://www.admongo.gov/teachers.aspx

If you want to explore the game w/o actually playing it, try the text version.  http://www.admongo.gov/html-version.aspx


Jennifer Maurer
School Library Consultant
Library Development
Oregon State Library
250 Winter Street NE
Salem, OR  97301-3950
jennifer.maurer at state.or.us<mailto:jennifer.maurer at state.or.us>

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