[kids-lib] Online Class: Library Outreach and Marketing to Latino and Spanish-Speaking Families

[Katie Anderson]

Posted on behalf of the Association for Library Services to Children (ALSC)

Please excuse cross-postings, but I wanted to share that there is still space available in my upcoming online class via Library Juice Academy "Building Relationships, Building Bridges: Library Outreach and Marketing to Latino and Spanish-Speaking Families."  If you are interested in taking "Bilingual Storytime at Your Biblioteca" (next offered in May), I strongly recommend this course as a prerequisite.  Please don't hesitate to be in touch if you have any questions.  More information about the class is below, and registration is at http://libraryjuiceacademy.com/032-spanish-speaking.php.  Thank you.

Building Relationships, Building Bridges: Library Outreach and Marketing to Latino and Spanish-Speaking Families

Instructor: Katie Scherrer
Dates: March 3-29, 2014
Credits: 1.5 CEUs
Price: $175

Description: Public libraries across the country experiencing growth in their Latino and Spanish-speaking populations face similar challenges in connecting these communities with library service. Though libraries may offer Spanish-language materials and/or programming, these services may not attract the targeted community as desired. This class is designed to help libraries to bridge the gap and increase the use of their services by Latinos and Spanish-speakers, with particular emphasis on reaching first-generation immigrants and their families. Participants will increase their knowledge of Latino cultural values that impact library use, develop an understanding of common barriers that impede library use, and develop strategies for overcoming those barriers. Participants will also identify key people/organizations within their own communities for potential partnerships. This course is strongly recommended as a prerequisite for "Bilingual Storytime at Your Biblioteca."


Katie Scherrer, MLIS
Owner, Connected Communities
www.connectedcommunitiesconsulting.com<http://www.connectedcommunitiesconsulting.com>
www.bilingualchildrensprogramming.blogspot.com<http://www.bilingualchildrensprogramming.blogspot.com>
Follow Connected Communities on Twitter!<https://twitter.com/ConnectedKatie>
-------------- next part --------------
An HTML attachment was scrubbed...
URL: <https://omls.oregon.gov/pipermail/kids-lib/attachments/20140224/30bc6ee6/attachment.html>