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<p class=MsoNormal><span style='font-size:12.0pt;font-family:"Times New Roman","serif"'>Hello! 
I just read the following executive summary and report based on findings from a
survey of parents with children 0-3 years old.  To learn more details
about the project, visit the <i>Zero to Three</i> website (<a
href="http://tiny.cc/mxc9s">http://tiny.cc/mxc9s</a>).  Below I’ve
cut and paste information from the Executive Summary most directly related to
the early literacy, however many of the other findings may be useful to know
when conducting early literacy workshops and providing reference and readers’
advisory to parents.<o:p></o:p></span></p>

<p class=MsoListParagraph style='text-indent:-.25in;mso-list:l1 level1 lfo1'><![if !supportLists]><span
style='font-size:12.0pt;font-family:Symbol'><span style='mso-list:Ignore'>·<span
style='font:7.0pt "Times New Roman"'>        
</span></span></span><![endif]><span style='font-size:12.0pt;font-family:"Times New Roman","serif"'>Executive
Summary:  <a href="http://tiny.cc/ht2m4">http://tiny.cc/ht2m4</a> <o:p></o:p></span></p>

<p class=MsoListParagraph style='text-indent:-.25in;mso-list:l1 level1 lfo1'><![if !supportLists]><span
style='font-size:12.0pt;font-family:Symbol'><span style='mso-list:Ignore'>·<span
style='font:7.0pt "Times New Roman"'>        
</span></span></span><![endif]><span style='font-size:12.0pt;font-family:"Times New Roman","serif"'>Full
Report (easier to read than most research reports, and has excellent graphs
breaking down results by mother/father and white/African American/Hispanic): <a
href="http://tiny.cc/wg2z3">http://tiny.cc/wg2z3</a> <o:p></o:p></span></p>

<p class=MsoListParagraph style='text-indent:-.25in;mso-list:l1 level1 lfo1'><![if !supportLists]><span
style='font-size:12.0pt;font-family:Symbol'><span style='mso-list:Ignore'>·<span
style='font:7.0pt "Times New Roman"'>        
</span></span></span><![endif]><span style='font-size:12.0pt;font-family:"Times New Roman","serif"'>Handouts
for parents and professionals on key findings: <a href="http://tiny.cc/mxc9s">http://tiny.cc/mxc9s</a>
<b><o:p></o:p></b></span></p>

<p class=MsoNormal><span style='font-size:12.0pt;font-family:"Times New Roman","serif"'><o:p> </o:p></span></p>

<p class=MsoNormal><span style='font-size:12.0pt;font-family:"Times New Roman","serif"'><<<<<Taken
from the Executive Summary>>>>><o:p></o:p></span></p>

<p class=MsoNormal><span style='font-size:12.0pt;font-family:"Times New Roman","serif"'><o:p> </o:p></span></p>

<p class=Default><b><span style='font-family:"Times New Roman","serif"'>The Findings:<o:p></o:p></span></b></p>

<p class=Default><span style='font-family:"Times New Roman","serif"'>Virtually
all parents (93%) understand the importance of reading to young children in
fostering cognitive development and nearly as many parents for whom English is
not their primary language appreciate the importance of speaking (88%) and
reading (83%) to their baby in their native language.<o:p></o:p></span></p>

<p class=Default><span style='font-family:"Times New Roman","serif"'><o:p> </o:p></span></p>

<p class=MsoNormal><span style='font-size:12.0pt;font-family:"Times New Roman","serif"'>While
still a fairly substantial majority, fewer parents see the importance of
talking to (74%) and singing to (70%) very young babies or newborns in
facilitating cognitive development.<o:p></o:p></span></p>

<p class=MsoNormal><span style='font-size:12.0pt;font-family:"Times New Roman","serif"'><o:p> </o:p></span></p>

<p class=MsoNormal><b><span style='font-size:12.0pt;font-family:"Times New Roman","serif"'>The
implication:<o:p></o:p></span></b></p>

<p class=Default><span style='font-family:"Times New Roman","serif"'>Virtually
all parents understand the value and importance of reading to young children.
However, parents could benefit from information about the importance of reading
and talking to very young babies and newborns, as roughly one-quarter of
parents do not consider these experiences to have a strong or major influence
on babies’ healthy development. <o:p></o:p></span></p>

<p class=Default><span style='font-family:"Times New Roman","serif"'><o:p> </o:p></span></p>

<p class=Default><b><span style='font-family:"Times New Roman","serif"'>Recommendations:<o:p></o:p></span></b></p>

<p class=Default><span style='font-family:"Times New Roman","serif"'>Fathers
could benefit from educational efforts that are specifically targeted to them
to increase their understanding of the kinds of experiences that promote
healthy early development. <o:p></o:p></span></p>

<p class=Default><span style='font-family:"Times New Roman","serif"'><o:p> </o:p></span></p>

<p class=Default><span style='font-family:"Times New Roman","serif"'>Given that
so many parents turn to other family members—especially their
mothers—as a source of childrearing information and for child care,
tapping into extended family as another target audience in educational
communication likely will provide an important avenue for reaching parents. <o:p></o:p></span></p>

<p class=Default><span style='font-family:"Times New Roman","serif"'><o:p> </o:p></span></p>

<p class=Default><span style='font-family:"Times New Roman","serif"'>Family
history and culture are powerful influences on the approach many parents take
to childrearing. Developing culturally appropriate and sensitive educational
materials is critical. <o:p></o:p></span></p>

<p class=MsoNormal><span style='font-size:12.0pt;font-family:"Times New Roman","serif"'><o:p> </o:p></span></p>

<p class=Default style='text-align:justify'><span style='font-family:"Times New Roman","serif"'>Ways
to inform outreach and communication efforts to parents of young children: <o:p></o:p></span></p>

<p class=Default style='margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo2'><![if !supportLists]><span
style='font-family:Symbol'><span style='mso-list:Ignore'>·<span
style='font:7.0pt "Times New Roman"'>        
</span></span></span><![endif]><span style='font-family:"Times New Roman","serif"'>Parenting
magazines and Web sites are the sources that parents turn to most frequently
and therefore are likely to be an effective outlet to provide educational
information. <o:p></o:p></span></p>

<p class=Default style='margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo2'><![if !supportLists]><span
style='font-family:Symbol'><span style='mso-list:Ignore'>·<span
style='font:7.0pt "Times New Roman"'>        
</span></span></span><![endif]><span style='font-family:"Times New Roman","serif"'>Other
outlets emerge as valued information sources that can help target communication
to specific groups: <o:p></o:p></span></p>

<p class=Default style='margin-left:1.0in;text-indent:-.25in;mso-list:l0 level2 lfo2'><![if !supportLists]><span
style='font-family:"Courier New"'><span style='mso-list:Ignore'>o<span
style='font:7.0pt "Times New Roman"'>   </span></span></span><![endif]><span
style='font-family:"Times New Roman","serif"'>Parenting books and TV programs
are likely to be effective sources for communicating with Hispanic and
African-American parents, as they turn to these sources at high rates. <o:p></o:p></span></p>

<p class=Default style='margin-left:1.0in;text-indent:-.25in;mso-list:l0 level2 lfo2'><![if !supportLists]><span
style='font-family:"Courier New"'><span style='mso-list:Ignore'>o<span
style='font:7.0pt "Times New Roman"'>   </span></span></span><![endif]><span
style='font-family:"Times New Roman","serif"'>Online sources including Web
sites, blogs, chat rooms, and social networking sites are good ways to reach
Hispanic and younger parents. <o:p></o:p></span></p>

<p class=Default style='margin-left:1.0in;text-indent:-.25in;mso-list:l0 level2 lfo2'><![if !supportLists]><span
style='font-family:"Courier New"'><span style='mso-list:Ignore'>o<span
style='font:7.0pt "Times New Roman"'>   </span></span></span><![endif]><span
style='font-family:"Times New Roman","serif"'>Professionals are a good source
of information for African-American and Hispanic parents, as well as younger
parents.<o:p></o:p></span></p>

<p class=Default style='margin-left:1.0in'><span style='font-family:"Times New Roman","serif"'><o:p> </o:p></span></p>

<p class=Default style='margin-left:1.0in'><span style='font-family:"Times New Roman","serif"'><o:p> </o:p></span></p>

<p class=Default style='margin-left:1.0in'><span style='font-family:"Times New Roman","serif"'><o:p> </o:p></span></p>

<p class=MsoNormal align=center style='text-align:center'>Katie Anderson,
Library Development Services<o:p></o:p></p>

<p class=MsoNormal align=center style='text-align:center'>* Youth Services
Consultant * Oregon Center for the Book Coordinator *<o:p></o:p></p>

<p class=MsoNormal align=center style='text-align:center'>Oregon State Library,
250 Winter St. NE, Salem, OR 97301<o:p></o:p></p>

<p class=MsoNormal align=center style='text-align:center'><a
href="mailto:katie.anderson@state.or.us"><span style='color:blue'>katie.anderson@state.or.us</span></a>,
503-378-2528<o:p></o:p></p>

<p class=MsoNormal><o:p> </o:p></p>

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