[Libs-Or] interesting article on multicultural communication for libraries in American Libraries Direct 1/14/2009

[Ann Reed]

Article offers principles, practices for effective multi-cultural communication 
CHICAGO - The American Library Association (ALA) Public Information Office announced the release of "Increasing Relevance, Relationships and Results: Principles & Practices for Effective Multicultural Communication-Library Edition," written by the Metropolitan Group, a leading strategic communication and resource development agency specializing in work with libraries. 
The article defines eight principles and practices for effective multicultural communication, and highlights the important, integrated role multicultural communication plays in creating social change. 
Click here to download "Increasing Relevance, Relationships and Results: Principles & Practices for Effective Multicultural Communication-Library Edition."
The promotion and distribution of the article is a joint effort of ALA's Public Information Office and the Metropolitan Group. Earlier this year, the Campaign for America's Libraries and the Metropolitan Group launched ALA's largest-ever bilingual advertising campaign-en tu biblioteca-promoting library usage among Latino communities across the country.
"If you are not thinking about communicating to multicultural audiences, you should be. This material offers excellent recommendations that enable communicators to effectively amplify their messages with changing audiences.," said Mark Gould, Director, Public Information Office, American Library Association. ".PIO has developed multi-cultural initatives in the past , and we felt others would find this information useful." 
"Increasing Relevance, Relationships and Results: Principles & Practices for Effective Multicultural Communication-Library Edition" highlights tangible actions to demonstrate how each of the eight principles for effective multicultural communication can be applied in a library context.
It draws on the Metropolitan Group's experience working with libraries of all types and sizes and many leading nonprofit, business and public sector organizations engaged in multicultural communication, as well as its experience collaborating with and on behalf of many cultural communities and advocacy organizations. 

"In our increasingly diverse world, engaging all members of our communities and cultural backgrounds has never been more critical," said Eric Friedenwald-Fishman, Metropolitan Group's president and creative director. "Effectively engaging diverse audiences is key to sustainable attracting and retaining customers, ensuring long-term voter support, increasing philanthropic support, strengthening consumer loyalty and attracting new volunteers and advocates."
The Metropolitan Group presented a workshop on this topic at the PR Forum at the ALA Annual Meeting in Anaheim, CA. in 2007.
Ann Reed, Federal Programs Coordinator
Library Development Services, Oregon State Library
250 Winter St. NE
Salem, OR 97301
phone: (503) 378-5027
fax: (503) 378-6439
ann.reed at state.or.us
website: www.oregon.gov/osl/ld/index.shtml
 
-------------- next part --------------
An HTML attachment was scrubbed...
URL: <https://omls.oregon.gov/pipermail/libs-or/attachments/20090115/8c32f2c3/attachment.html>