[Libs-Or] FW: How Libraries Are Great in Tough Times (Today Show video)

[GINNANE Mary J]

Provided by ALA Chapter Relations Office....forwarded by Mary Ginnane, OLA President
Please post the following  note to appropriate lists:

This morning the Today Show ran a segment on the important role libraries play during the recession, using data and resources provided by the ALA and public libraries:

Libraries lend a hand in tough times
http://today.msnbc.msn.com/id/26184891/vp/31237988#31237988

The ALA Public Information Office worked with the Today Show on this segment and has followed up to encourage NBC affiliates to take up the story locally. But you can help extend the reach of this positive story in several ways:


1)      Include the Today Show link on your library Web site



2)      Reach out to your local media this week with your local story (particularly NBC affiliates), complemented by national data from the ALA. Two key data points from the Today Show were: 73% of public libraries report they provide the only free access to the Internet in their communities. This rises to 83 percent for rural libraries: http://tinyurl.com/mupmzd and www.ala.org/plinternetfunding<http://www.ala.org/plinternetfunding> . Also, 68 percent of Americans have a library card: http://tinyurl.com/9ewpcc.


3)      Take advantage of free ALA resources to help tell your story to media, elected officials and funders:

Job-Seeking in U.S. Public Libraries

http://www.ala.org/ala/aboutala/offices/ors/plftas/Issues%20brief-jobs.pdf

Using data from the Public Library Funding & Technology Access Study, the issues brief discusses the range of library resources available to job seekers and the challenges to maintaining these services. Additional briefing reports are at: http://www.ala.org/ala/aboutala/offices/ors/plftas/Issues_Briefs.cfm. Get a free copy of the PDF by emailing Larra Clark at lclark at ala.org<mailto:lclark at ala.org>.



Advocating in a Tough Economy Toolkit

http://www.ala.org/ala/issuesadvocacy/advocacy/advocacyuniversity/toolkit/index.cfm

Get tips, tools and messages that work.

Get the word out!

For questions or support around media outreach, please contact Macey Morales, mmorales at ala.org<mailto:mmorales at ala.org>, or Jennifer Petersen, jpetersen at ala.org<mailto:jpetersen at ala.org>, in the ALA Public Information Office.

For questions or support around advocacy tools, please contact Marci Merola, mmerola at ala.org<mailto:mmerola at ala.org>, or Jaclyn Finneke, jfinneke at ala.org<mailto:jfinneke at ala.org>.

For questions or support around statistics and research, please contact Denise Davis, dmdavis at ala.org<mailto:dmdavis at ala.org>, or Larra Clark at lclark at ala.org<mailto:lclark at ala.org>.


Larra Clark
Project Manager
ALA Office for Research & Statistics
50 E. Huron
Chicago, IL 60611
800-545-2433 x2129
www.ala.org/plinternetfunding


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