[Libs-Or] Article about Marketing Your Library
jennifer.maurer at state.or.us
Thu Jul 22 09:54:56 PDT 2010
I just read a great article about marketing your library in the July 21st edition of American Libraries Direct. The folks at Texas Tech University Library in Lubbock came up with a targeted, detailed plan and "saw database searches double, a 25% increase in full-text journal usage, and growth in use of our social-networking sites." I think the strategies could be modified for non-academic libraries, too.
"Up, Up, and Away: A Bird's-Eye View of Mission Marketing" by Donald H. Dyal and Kaley Daniel:
There's also a very good editorial in today's Oregonian about the Hood River County Library situation:
School Library Consultant
Oregon State Library
250 Winter Street NE
Salem, OR 97301-3950
jennifer.maurer at state.or.us<mailto:jennifer.maurer at state.or.us>
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