[Libs-Or] Library Technology Reports: Running the Digital Branch

[Darci Hanning]

Greetings,

If you haven't already run across this issue, Running the Digital Branch: Guidelines for Operating the Library Website is the follow up to the Building the Digital Branch: Guidelines for Transforming Your Library Website publication from 2009. In this latest issue, the following topics are covered:


  *   Ways to engage library users in conversations about books, movies, and other materials
  *   A detailed listing of what data TSCPL tracks and the tools they use for the website, blogs, and social media platforms such as YouTube, Twitter, Facebook, and FourSquare
  *   Their team's approach to efficiently maintaining 24 blogs and six social media accounts
  *   Tips for using rotating banner ads to draw attention to website content, a technique which brought in 3,000+ page views for a post about the new library catalog
  *   Reasons behind the decision to migrate to the WordPress content management system (CMS)
  *   How gathering customer feedback led to more effective location for their My Account link

You can view the entire report via the Gale databases by going to Academic OneFile, clicking on "Publication Search" in the orange bar, entering Library Technology Reports, clicking on the search result "Library Technology Reports" and selecting August 1, 2012, Vol.48, Issue 6.

You can also order the publication from here: http://www.alatechsource.org/running-the-digital-branch-guidelines-for-operating-the-library-website

Cheers,
Darci
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Darci Hanning * Technology Development Consultant * Library Development Services
Oregon State Library, 250 Winter St. NE, Salem, OR  97301
503-378-2527 darci.hanning at state.or.us<mailto:darci.hanning at state.or.us>

 Ask me about Plinkit! http://www.plinkit.org/ http://oregon.plinkit.org<http://oregon.plinkit.org/>

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