[Libs-Or] new library science titles available for interlibrary loan from the Oregon State Library

[Ann Reed]

The following new titles are available for interlibrary loan from the Oregon State Library. If you would like to request these or other materials from the Oregon State Library please use your library's established interlibrary loan process or send your full name, the name of your library, complete title information, shipping address, and a phone number to the document delivery department at library.request at state.or.us or (fax) 503-588-7119. Items will be checked out to your library, not to you personally, for 4 weeks (print materials) or 2 weeks (videos). Materials will be delivered via mail or Orbis Cascade Alliance Courier, and you may return them the same way. Normally a single copy is purchased and is loaned on a first-come-first-serve basis. You may be put on a hold list for several weeks. Thank you for your patience.

[book1.jpg]  Tumbleson, Beth E. and John J. Burke.  Embedding Librarianship in Learning Management Systems.  Chicago: Neal-Schuman, 2013.  025.5677 Tumbl   ISBN 978-1555708627

Information literacy instruction is best when it is integrated into actual research, and in higher education that means embedding librarianship into the learning management system (LMS). This new How-To-Do-It Manual is geared towards academic librarians already working with classes in an LMS as well as those considering how to begin a pilot. Tumbleson and Burke, who surveyed 280 librarians for information on related activities, also use their own first-hand experience implementing an embedded librarianship program at their university to offer guidance and encouragement. Showing how to start a program that can be adapted and made sustainable, they include information on
*        Implementing a simple pilot program with a librarian and one or two faculty
*        Understanding and managing workload
*        9 tips for an effective email solicitation asking faculty to participate
*        10 selling points to attract students to LMS services


[book2.jpg]  Lear, Brett, W.  Adult Programs in the Library, 2nd ed.  Chicago: ALA, 2013.  027.62 Lear 2013 ed.
ISBN Show more<http://www.amazon.com/Embedding-Librarianship-Learning-Management-Librarians/dp/1555708625/ref=sr_1_cc_1?s=aps&ie=UTF8&qid=1372263084&sr=1-1-catcorr&keywords=embedding+librarianship>
Show less<http://www.amazon.com/Embedding-Librarianship-Learning-Management-Librarians/dp/1555708625/ref=sr_1_cc_1?s=aps&ie=UTF8&qid=1372263084&sr=1-1-catcorr&keywords=embedding+librarianship>
978-0838911402

Programming is an important means of not only drawing new people to the library but also better serving existing patrons. Lear s invaluable guide to adult programs is back---and better than ever, with refreshed, expanded content and new ideas to reinvigorate programs and give them a 21st-century spin. This edition includes
*        Updated chapters on basics such as funding, crafting guidelines, topic selection, publicity, post-program evaluations, and more
*        A new section on technology, with ideas for online book discussions, offering programs via Skype, and turning programs into podcasts
*        Methods for tailoring programs for specific groups, such as men, baby boomers, and seniors
*        A collection of "five-star" programs from libraries around the country that can be easily adapted
Walking the reader through every aspect of adult programming, this new edition of a tried-and-true book is truly a librarian s best friend.


[book3.jpg]  Walters, Suzanne and Kent Jackson.  Breakthrough Branding: Positioning Your Library to Survive and Thrive.  Chicago: Neal-Schuman, 2013.  021.7 Walte   ISBN 978-1555707668

Branding provides a unique way for a library to distinguish itself: its identity, personality, and image. Drawing on five vividly unique case studies from libraries across the country, Breakthrough Branding: Positioning Your Library to Survive and Thrive shows how to mesh your library s brand deeply and seamlessly within your internal culture, to leverage and better position your brand for the audiences you serve, and develop and implement promotional strategies and tactics consistent with your objectives. Experienced marketers and branding consultants Suzanne Walters and Kent Jackson offer clear advice regarding the art and science of library branding, advocacy, ethical considerations, marketing management and evaluation throughout the book s three sections:
*        Branding explains what a brand is and how to assess, develop and utilize your brand as an important institutional asset, with insider tips on environmental scanning, market research, and situation analysis;
*        Positioning leads you through the process of effectively addressing your target audiences;
*        Promotion helps you develop an integrated marketing communication strategy, including how to craft on-target messages, leverage your online presence to inform and engage with community members, and capitalize on traditional marketing channels, with guidance on public relations, event strategies, email, websites, and more.
Show more<http://www.amazon.com/Breakthrough-Branding-Positioning-Library-Survive/dp/1555707661/ref=sr_1_2?s=books&ie=UTF8&qid=1372263669&sr=1-2&keywords=breakthrough+branding>
Show less<http://www.amazon.com/Breakthrough-Branding-Positioning-Library-Survive/dp/1555707661/ref=sr_1_2?s=books&ie=UTF8&qid=1372263669&sr=1-2&keywords=breakthrough+branding>




Be sure to check out our Library and Information Science (LIS) blog (http://osl-lis.blogspot.com/) to discover the most recent additions to our LIS collection and search our catalog (http://oregon.gov/OSL/index.shtml) for our complete holdings. The library science collection is meant to support the whole Oregon library community. The Library Development Division welcomes your suggestions for acquisitions - see the blog for an input form or email us!

This collection is supported in whole by the Institute of Museum and Library Services through the Library Services and Technology Act, administered by the Oregon State Library.



Ann Reed, Federal Programs Coordinator
Oregon State Library
Library Development Services
250 Winter St.
Salem, OR 97301
ann.reed at state.or.us
phone 503-378-5027
fax 503-378-6439
http://www.oregon.gov/OSL/LD/


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