[Libs-Or] FW: The Magic of Marketing Databases

[Arlene Weible]

I would highly recommend this archived webinar. While presented by Ebsco, the marketing tips are not platform specific, and are adaptable to any promotional campaign.  I was particularly inspired by some of the examples posted at: http://www.pinterest.com/libraryaware/database-promotions-in-libraryaware/


Arlene Weible
Electronic Services Consultant
Oregon Federal Regional Depository Coordinator
Library Development Services
Oregon State Library
250 Winter St NE
Salem OR, 97301
503-378-5020
arlene.weible at state.or.us<mailto:arlene.weible at state.or.us>
http://www.oregon.gov/osl/LD/Pages/technology/sdlp/index.aspx






From: NoveList [mailto:novelistcommunications at ebsco.com]
Sent: Friday, March 07, 2014 11:26 AM
To: Arlene Weible
Subject: The Magic of Marketing Databases

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Promoting Databases: It's All About the Content!

[http://www.libraryaware.com/6/Files/AnonymousDisplayWithCrop/a94d7366-575b-4475-8b11-333506c3a4fd?scaledHeight=204.220912750342&scaledWidth=&verticalOffset=-4&horizontalOffset=0&containerHeight=245&containerWidth=580&maxHeight=&maxWidth=&quality=95&dpi=120]

Thank you for registering to view the Magic of Marketing Databases webcast, held earlier this week. An archived recording<http://4la.co/N55RV> of the presentation is now available.

The webcast presenters talked about strategies for promoting databases, including pulling out content that is relevant to patrons and creating appealing, targeted messages. Many of you inquired about where to find the examples that were discussed: you can see some of them on our Pinterest board<http://4la.co/N55RW>.

LibraryAware is a product from NoveList that can help you create those targeted promotions. If you're interested in learning more, we invite you to visit the LibraryAware website<http://4la.co/N55RX> or come to a product demonstration webinar<http://4la.co/N55RY>.

Make some magic happen today!



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