[Libs-Or] marketing a self-published book

Betsy Tighe btighe at pps.net
Thu Jan 7 13:24:11 PST 2016


Check into local literary organizations for educational opportunities like this one:
http://www.bridgestopublishing.org/

All best wishes,

Betsy Fogelman Tighe
Educational Media Specialist
Roosevelt High School
6941 N Central Avenue/ Portland, OR 97203
Phone:  (503) 916-5260 x 71457/ Fax:  (503) 916-2704

Teaching information literacy for the 21st century learner


________________________________________
From: Libs-Or <libs-or-bounces at listsmart.osl.state.or.us> on behalf of libs-or-request at listsmart.osl.state.or.us <libs-or-request at listsmart.osl.state.or.us>
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Subject: Libs-Or Digest, Vol 155, Issue 4

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Today's Topics:

   1. State Library Newsletter: Letter to Libraries Online      January
      2016 (Jessica Rondema)
   2. Dealing with downloaders (Carol Dinges)
   3. Any ideas for marketing a self-published book? (Karen Clay)
   4. Libs-Or posting request from OLAQ Coordinator (Charles Wood)
   5. Re: Any ideas for marketing a self-published book? (Amy Blossom)


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Message: 1
Date: Mon, 4 Jan 2016 22:00:10 +0000
From: Jessica Rondema <jessica.rondema at state.or.us>
To: "libs-or at listsmart.osl.state.or.us"
        <libs-or at listsmart.osl.state.or.us>
Subject: [Libs-Or] State Library Newsletter: Letter to Libraries
        Online  January 2016
Message-ID:
        <27AE520394BD7C48BC1ECC312413C16F643A57F1 at OSLEXCHANGE.osl.state.or.us.local>

Content-Type: text/plain; charset="iso-8859-1"

Having trouble viewing this HTML e-mail? Click here<http://oregon.gov/osl/LTLO/LTLOJan2016/Jan2016LTLO.html>



[OSL Building]
Letter to Libraries Online

A Monthly Newsletter from the Oregon State Library

Volume 26, Issue 1, January 2016



Contents:
Library Board News
State Library News

Other Library News

Contacts at the State Library


Vision: All Oregonians have the information essential to be engaged citizens, to strengthen our communities, and to build a prosperous state.

Mission: The State Library provides leadership and resources to continue growing vibrant library services for Oregonians with print disabilities, the Legislature and state government, and all Oregonians through local libraries.


Library Board News


State Library Board to Meet at the Oregon State Library on January 8th

The Oregon State Library Board will meet on Friday, January 8, 2016 at the Oregon State Library in Salem. The board will elect officers, plan for the remaining 2016 board meetings, conduct the post-transaction review of agency head financial transactions, approve appointments to board advisory councils, and adopt temporary administrative rules. An open forum is scheduled for 10:45 a.m. Anyone may address the board on any topic at the open forum. The schedule for the remaining 2016 board meetings will soon be announced .

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State Library News


OSL Provides Access to Oregon Government Publications on Current Topics

[https://www.oregon.gov/osl/LTLO/LTLOJan2016/taxStudyCommittee.jpg]It's January, and tax time is just around the corner. The Oregon Documents Repository<http://www.oregon.gov/osl/GRES/pages/REPOS/index.aspx> includes a variety of publications about taxation in Oregon. Want an overview of Oregon individual income tax law since 1999? Check out Publication 17 ?<http://library.state.or.us/repository/2010/201011291104001/>. This guide is intended for tax professionals, but the information is useful for anyone.

Oregon has been reviewing its tax structure off and on since statehood. You can take a look at work done during 1955-1965 in Report of the Legislative Interim Tax Study Committee<http://library.state.or.us/repository/2011/201101131443194/>. In addition to providing an interesting picture of Oregon taxes, these reports have some of the cleverest cover art of any Oregon government publications.

One of the hottest topics in the news for several months has been recreational marijuana. A number of state agencies have published information about recreational marijuana. The Liquor Control Commission has a number of publications, including Implementing recreational marijuana in Oregon<http://library.state.or.us/repository/2015/201502201315295/> and Business readiness guidebook for Oregon recreational marijuana operations<http://library.state.or.us/repository/2015/201511230953401/>. The Oregon Health Authority encourages adults to protect children from recreational marijuana with Keep it out of reach<http://library.state.or.us/repository/2015/201509291153482/>. And the Department of Transportation encourages us to drive sober with Doobie. DUII.<http://library.state.or.us/repository/2015/201508280816425/>



Oregon State Library Jobline is Now a Blog

[https://www.oregon.gov/osl/LTLO/LTLOJan2016/JoblineBanner.jpg]The Oregon State Library Jobline<http://oregonstatelibraryjobline.com/> has become a blog! This new format will make it easier to keep up-to-date information on the job list. Job openings can be sorted by categories including the closing month, type of library, and in-state versus out-of-state. This blog also provides the option to sign up for the RSS feed to receive job postings via feed reader. To list a library-related job on the Oregon State Library Jobline blog, please email Jobline editor Jessica Rondema<mailto:jessica.rondema at state.or.us> your request with the following information:

Job title
Closing date (All listings with no closing date will be removed from the blog after one month.)
Organization name
City & State
Brief description of position (please limit description to 100 words)
Link to the full job announcement



2016 Ready to Read Grants Have Been Distributed

2016 Ready to Read grants have been distributed to all 133 eligible libraries. Public libraries received a total of $705,433 in state funds, an average of 94 cents per youth 0-14 years old. The grant applications indicate that 61 libraries plan to spend some state funds on early literacy training, 99 libraries plan to spend some state funds on outreach to local underserved families, and 108 libraries plan to spend some state funds on the summer reading program. These three activities have been identified as public library youth services best practices. Please read the 2016 project descriptions<http://www.oregon.gov/osl/LD/youthsvcs/ReadingGrantAfter2015/2016R2R-ProjectDescriptions.pdf> to learn how each library plans to use state funds to develop, expand, or improve youth services. Visit the Ready to Read webpage<http://www.oregon.gov/osl/LD/Pages/youthsvcs/aboutready.aspx> to learn more about the grant program. Direct any questions to Katie Anderson<mailto:katie.anderson at sta
 te.or.us> (503-378-2528).



2016 LSTA Grant Applications to Open in January

The 2016 LSTA grant applications will be available in mid-January. This will be the first year that the State Library will be using a one-step grant process. Grant applications will be due on April 15, 2016 by 1:00 p.m. To aid in the new process, grantees will have an opportunity to submit their draft proposals in March for review and comment by the LSTA Advisory Council and the Library Support and Development Division staff. The State Library will announce the opening of the 2016 LSTA grants on the Libs-or listserv. If you have any questions about the grant process, please contact Ann Reed at 503-378-5027.

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Other Library News


New Year, New Data, Better Libraries!

[https://www.oregon.gov/osl/LTLO/LTLOJan2016/ProjectOutcome.jpg]Join the field-wide shift toward outcome measurement and make your library's New Year's resolution all about measuring impact with the Public Library Association's (PLA) Project Outcome. Since launching on June 26, Project Outcome has quickly met public library demand and desire for standardized performance measures by exceeding 200 library users in just six short months. To date, nearly 750 Project Outcome participants have registered for free online and over 200 public libraries<http://www.ala.org/news/member-news/2015/12/200-public-libraries-are-measuring-their-true-impact-through-pla-s-project> are currently using the Project Outcome survey tools to measure the outcomes of at least one program or service within their library, aggregating a total of over 4,000 surveys nationwide. To learn more about measuring your library's true impact, visit www.projectoutcome.org<http://www.projectoutcome.org>.



School Libraries Included in New Federal Education Act

As you probably know, President Obama signed the Every Student Succeeds Act (ESSA) in December. It reauthorizes for four years the Elementary and Secondary Education Act (ESEA), currently known as No Child Left Behind. For the first time in over fifty years<http://www.slj.com/2015/12/industry-news/every-student-succeeds-act-and-federal-support-of-school-libraries-passes-house-and-senate>, school libraries and librarians are included by name in multiple places throughout the law. The most significant addition may be that school librarians are now part of the definition of "specialized instructional support personnel," thereby allowing local education agencies (school districts, basically) to spend Title funds on school library programs and their ability to develop digital literacy skills, improve academic achievement, and address tech readiness needs. For a list of specific areas where school libraries are included, refer to this ALA Washington Office District Dispatch posting
 <http://www.districtdispatch.org/2015/12/school-libraries-why-were-excited-about-the-new-essa-legislation/>, this ALA document<http://www.ala.org/advocacy/sites/ala.org.advocacy/files/content/advleg/federallegislation/ALA%20-%20ESEA%20Conference%20Overview%20(11-30-15).pdf>, or this School Library Advocate.org article<http://www.schoollibraryadvocacy.org/esea.html>. While ESSA becomes effective<http://www.ncsl.org/documents/capitolforum/2015/onlineresources/summary_12_10.pdf> July 1, 2016 for noncompetitive programs and October 1st for competitive ones, SchoolLibraryAdvocate.org<http://www.schoollibraryadvocacy.org/esea.html> notes that "it is likely that implementation of ESSA, at least those areas concerning school libraries, will not take effect until the 2017-18 school year." Thanks to those who asked their legislators to support ESSA, and thanks to Kate Weber, librarian at the Southern Oregon Education Service District, for her contribution to this article.



In December We Lost a Literacy Champion

Debbie Alvarez touched many lives. She touched lives with the books she shared, the opportunities she created, the openness with which she embraced the world. Her accomplishments are many - the creation of OBOB, author of the Stylin' Librarian<http://thestylinglibrarian.com/> blog, tweeter, school library advocate, mother, writer - but it is the humility, courage, and honesty with which she faced the world that we remember.

School Library Journal<http://www.slj.com/2015/12/industry-news/in-memoriam-2015/> included her in their memorials, Amy Wang of The Oregonian/OregonLive<http://www.oregonlive.com/beaverton/index.ssf/2015/12/debbie_alvarez.html> wrote an article, Rosanne Parry posted on Facebook, Bart King tweeted, and Lenore Look<https://lenorelook.wordpress.com/> blogged on Debbie's impact in the world.

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Contacts


Oregon State Library

Library Support and Development Services: 503-378-2525, Ferol Weyand<mailto:FerolWeyand at oslmail.osl.state.or.us>, Darci Hanning<mailto:darci.hanning at state.or.us>, Ann Reed<mailto:ann.reed at state.or.us>, Jennifer Maurer<mailto:jennifer.maurer at state.or.us>, Katie Anderson<mailto:katie.anderson at state.or.us>, Tamara Ottum<mailto:tamara.ottum at state.or.us>, Arlene Weible<mailto:arlene.weible at state.or.us>, Susan Westin<mailto:susan.b.westin at state.or.us>.

Oregon Talking Book and Braille Library Manager: 503-378-5435, Susan Westin<mailto:susan.b.westin at state.or.us>.
[OSL Logo]

Government Information and Library Services Manager: 503-378-5030, Margie Harrison<mailto:margie.harrison at state.or.us>.

State Librarian: 503-378-4367, MaryKay Dahlgreen<mailto:marykay.dahlgreen at state.or.us>.

Letter to Libraries Online Editor: 503-378-2464, Jessica Rondema<mailto:jessica.rondema at state.or.us>.

Letter to Libraries Online is published monthly by the Oregon State Library. It is available free of charge and is published only in electronic form on the publications page<http://www.oregon.gov/osl/Pages/publications.aspx> on the Oregon State Library's website<http://www.oregon.gov/OSL>.

To unsubscribe from libs-or, either send an 'unsubscribe<mailto:libs-or-request at listsmart.osl.state.or.us>' message, or visit the website<http://listsmart.osl.state.or.us/mailman/listinfo/libs-or/>. All materials may be reprinted or distributed freely.

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Message: 2
Date: Mon, 4 Jan 2016 22:43:05 +0000
From: Carol Dinges <cdinges at ci.lebanon.or.us>
To: "Libs-Or (libs-or at listsmart.osl.state.or.us)"
        <libs-or at listsmart.osl.state.or.us>
Subject: [Libs-Or] Dealing with downloaders
Message-ID:
        <BLUPR09MB0913EEBD35D4BD729BDA7AC6D1F20 at BLUPR09MB0913.namprd09.prod.outlook.com>

Content-Type: text/plain; charset="us-ascii"

We had someone come in on Saturday (not a regular patron), take a seat at a table around the corner out of eyesight, and proceed to spend the entire day downloading audio book after audio book onto his laptop (we found the stack at the table after he left - and after another patron told someone at the circ desk what he was doing).  While we don't have a specific policy prohibiting downloading audio books (or music CD's or DVD's), it's obviously a blatant violation of copyright (ergo, illegal) - and our policies prohibit illegal activities.

We know that patrons check out music CD's and other media and take them home to download, but this is the first time someone has been observed downloading audio books here in the library (our video and music media are in locked cases, but audio books are not).  Somehow it seems even more offensive to have someone do it right under our noses - without even bothering to check out the materials.

Other than posting a sign or two pointing out that downloading AV media is illegal and threatening the wrath of karma, what else do the rest of you do about this?  The logistics (and expense) of transferring all of our audio books into locked cases isn't a realistic option - are there other deterrents?

Any and all suggestions will be appreciated.

Carol

Carol Dinges
Director
Lebanon Public Library
55 Academy St.
Lebanon, OR 97355
(541) 258-4232

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Message: 3
Date: Mon, 4 Jan 2016 16:37:45 -0800
From: Karen Clay <kclay at eou.edu>
To: "libs-or at listsmart.osl.state.or.us"
        <libs-or at listsmart.osl.state.or.us>
Subject: [Libs-Or] Any ideas for marketing a self-published book?
Message-ID:
        <CAC0MGnRT_8iAGs47dpaGOUA23jTqLmuALom7YN3_GijE5Kpv2A at mail.gmail.com>
Content-Type: text/plain; charset="utf-8"

Hi Oregon Librarians -
I have a colleague who has just self-published a kids book, which his
daughter illustrated. The book is a little bit unusual, but very clever.
He's asking me for ideas on how to best market it. Does anyone have any
ideas on this?  I have no experience with book promotion.

I don't want to co-opt this listserv with advertising, but I will include
the URL for the book here in case anyone is interested in checking it out
further (or purchasing a copy for their library!):  www.thetreetalksback.com

thanks,
Karen

--
Karen Clay
Library Director
Eastern Oregon University
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Message: 4
Date: Sun, 3 Jan 2016 19:28:18 -0800
From: Charles Wood <wuchakewu at gmail.com>
To: libs-or at listsmart.osl.state.or.us
Subject: [Libs-Or] Libs-Or posting request from OLAQ Coordinator
Message-ID:
        <CA+sWgxchvQYyU1cm6LyBNGFPDJCKacRO2zC1A8fc-wkMO4E75Q at mail.gmail.com>
Content-Type: text/plain; charset="utf-8"

Hi,

Could you post the information below to all the members on the Libs-Or
listserv?  I believe it will help bring in submissions to the Oregon
Library Association Quarterly.  Please let me know if you have any
questions.

Best,
Charles Wood
OLAQ Coordinator

Email Subject line: OLA Quarterly seeks submissions! Feb. 10th deadline.
Library Marketing and Communications

The Oregon Library Association Quarterly is seeking submissions for the
Winter 2015 issue.  The OLAQ is a professional/academic journal that
showcases the writing and work of library employees in Oregon. Authors
retain the rights to their work, and past authors have gone on to have
their articles published in magazines such as American Libraries.


The OLAQ has global reach because it is indexed by Library Literature &
Information Science and Library, Information Science & Technology
Abstracts. Full text of the OLAQ is also available through HW Wilson's
Library Literature and Information Science Full Text and EBSCO Publishing's
Library, Information Science and Technology Abstracts (LISTA) with Full
Text.


The author deadline has been extended to February 10th, 2015.  See
instructions for authors here:
<http://commons.pacificu.edu/olaq/author_instructions.html>

http://commons.pacificu.edu/olaq/author_instructions.html


<http://commons.pacificu.edu/olaq/author_instructions.html>

The theme for the winter issue is Library Marketing and Communications, and
will be guest edited by Joan Petit, Communications and Outreach Librarian
at Portland State University. Joan invites potential authors to email her
their ideas at jpetit at pdx.edu. Final articles will be due to Joan on
February 10. If you have any questions, please get in touch with Joan.


More about the theme:

Library Marketing and Communications

Oregon libraries provide an incredible array of resources and services, but
sometimes we struggle to educate our users and each other about all that is
available. Over the past several years, many libraries have become more
intentional in our efforts to market and promote our offerings, through
traditional PR and advertisements as well as newer approaches like social
media. However, we may lack the expertise to do this well--or lack the
budget to implement all of our ideas.



The winter issue of OLA Quarterly will focus on library marketing and
communications. We want to examine how Oregon libraries--whether school,
public, special, or academic--communicate with our users. What's the most
effective way to reach them? What successes have we experienced? What
challenges and failures? How do we incorporate marketing functions into our
libraries? How do we gain the skills we need to do this well? And how do we
keep up with the fast-changing landscape of social media?



Possible paper topics include the following:

Marketing and communications successes

Marketing and communications challenges, failures, and lessons learned
(sometimes we learn more when things don't work!)

Market research: how do we learn about our users?

Communications plans: what are best practices for developing a a formal
plan or strategy? How do we make sure we take the time to plan? How do we
balance planning and implementation?

PR and media relations: is the press release an effective tool? What's the
best way to develop relationships with local media?

Social media: which social media are most effective and most challenging?
How do we keep up with new social media? What strategies work best with
various social media?

Organizational structure for marketing and communications: who is
responsible for marketing the library? How do we include librarians and
library staff who don't have formal marketing assignments? What tasks do we
do in-house and when do we rely on outside expertise?

Internal communications: how do we make sure we are sharing important
information internally?

Value of marketing and communications

Skills, knowledge, and training: how do we develop our own skills in
writing, graphic design, and media relations?

Generational issues: communicating with various user groups (kids, senior
citizens, college students, etc)

Marketing and communications for development and fundraising



Happy New Year,



Charles Wood

OLAQ Coordinator

http://commons.pacificu.edu/olaq/

wuchakewu at gmail.com
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Message: 5
Date: Mon, 04 Jan 2016 16:46:22 -0800
From: "Amy Blossom" <ablossom at jcls.org>
To: "Karen Clay" <kclay at eou.edu>, libs-or at listsmart.osl.state.or.us
Subject: Re: [Libs-Or] Any ideas for marketing a self-published book?
Message-ID: <WC20160105004622.972048 at jcls.org>
Content-Type: text/plain; charset="us-ascii"

Hello,


Midge Raymond, a publisher, Ashland Creek Press, who lives in Ashland, has
written a book called Everyday Book Marketing.  It's for people who aren't
sure how to promote their work.  I think it's been helpful to people and she
does have a section on promoting to libraries.






Amy Blossom, Public Services Librarian and

Ashland Branch Library Manager

Jackson County Library Services

ablossom at jcls.org

541 774-6987

Learn. Connect.  Grow.









-----Original Message-----
From: Karen Clay <kclay at eou.edu>
To: "libs-or at listsmart.osl.state.or.us" <libs-or at listsmart.osl.state.or.us>
Date: Mon, 4 Jan 2016 16:37:45 -0800
Subject: [Libs-Or] Any ideas for marketing a self-published book?


Hi Oregon Librarians -
I have a colleague who has just self-published a kids book, which his
daughter illustrated. The book is a little bit unusual, but very clever.
He's asking me for ideas on how to best market it. Does anyone have any
ideas on this?  I have no experience with book promotion.




I don't want to co-opt this listserv with advertising, but I will include the
URL for the book here in case anyone is interested in checking it out
further (or purchasing a copy for their library!):  www.thetreetalksback.com




thanks,

Karen




--
Karen Clay
Library Director
Eastern Oregon University

"This email and any files transmitted with it are intended solely for the use of the individual or entity to whom they are addressed. This message contains LSSI Company information and is intended only for the individual named. If you are not the named addressee you should not disseminate, distribute or copy this e-mail. Please notify the sender immediately by e-mail if you have received this e-mail in error and delete this e-mail from your system. If you are not the intended recipient you are notified that disclosing, copying, distributing or taking any action in reliance on the contents of this information is strictly prohibited."
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