[Libs-Or] Fwd: [alacro-l] 2016 Nonprofit Communications Trends

Suzanne Sager bvss at pdx.edu
Fri Jan 15 11:05:04 PST 2016


FYI,

Suzanne L. Sager

---------- Forwarded message ----------
From: Don Wood <dwood at ala.org>
Date: Tue, Jan 12, 2016 at 4:54 AM
Subject: [alacro-l] 2016 Nonprofit Communications Trends
To: "alacro-l at lists.ala.org" <alacro-l at lists.ala.org>


Are you curious how your nonprofit’s marketing stacks up against your
peers? Which marketing channels are most important to your peers? Do you
share the same challenges faced by your peers?

All of these questions are answered in the Nonprofit Marketing Guides’ 2016
Nonprofit Communications Trends Report
<http://www.nonprofitmarketingguide.com/blog/2016/01/05/the-2016-nonprofit-communications-trends-report-infographic/>
.


Highlights include:

   - Top goals for nonprofit communication directors in 2016: brand
   awareness & engaging community.
   - Your website is still the most important communications channel.
   - Facebook, Twitter and YouTube remain the top three social media sites
   for nonprofits.
   - Your peers are posting to Facebook at least once a day.
   - The goals of Executive Directors are more aligned with Development
   than Communications.
   - 59% of nonprofits will pay for Facebook advertising in 2016.
   - Recipe for nonprofit comm success? More dedicated staff, bigger
   budgets and more internal cooperation.

http://www.johnhaydon.com/2016-nonprofit-communications-trends-infographic/



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-- 
Suzanne L. Sager
Oregon ALA Representative
Portland State University Library
PO Box 1151
Portland, OR  97207-1151

Phone: 503-725-8169
Fax: 503-725-5799

email: sagers at pdx.edu
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