[Libs-Or] Online Course: What’s Content Marketing and why does it matter for libraries?

[Darci Hanning]

Greetings! I thought some of you might be interested in the following online course, offered through Infopeople:

What’s Content Marketing and why does it matter for libraries?

Content Marketing: Beyond the Random Post<https://infopeople.org/civicrm/event/info?reset=1&id=719>


·         Instructor: Laura Solomon<https://infopeople.org/people/laura-solomon>

·         Fee: $150 for those in the California library community, $200 for all others.

·         For a complete course description and to register go to https://infopeople.org/civicrm/event/info?reset=1&id=719.

An Infopeople 4-week online course, October 17, 2017 – November 13, 2017
When people interact with the library online, they need to encounter content that’s relevant and meaningful. Random social media posts promoting library events are not going to effectively engage people. Content marketing is a form of marketing that uses compelling content to attract people to your organization and it’s a great fit for libraries.
Do you want to consistently create and share online content that library users find genuinely useful? Are you uncertain about the effectiveness of your library’s social media efforts? Would you like a better understanding of how to optimize content for sharing? During this course, you will learn to create a content strategy, utilize best practices for creating and sharing online content, and use various metrics to help measure content marketing
This course will include 4 fun and interactive online meetings led by the instructor, which have been scheduled for these dates:

·         Friday, Oct 20, 2017 @ 9am Pacific/Noon Eastern

·         Friday, Oct 27, 2017 @ 9am Pacific/Noon Eastern

·         Friday, Nov 3, 2017 @ 9am Pacific/Noon Eastern

·         Friday, Nov 10, 2017 @ 9am Pacific/Noon Eastern
The course instructor, Laura Solomon, is a dynamic online presenter. She is the author of three books about social media, specifically for libraries. Her latest book is titled The Librarians' Nitty-Gritty Guide to Content Marketing.
For administrative assistance (invoicing, payment, etc.) or other questions, please contact Gini:

Gini Ambrosino, Infopeople Project Assistant
705 E. Bidwell, Suite 2 – 312
Folsom, CA 95630
(916) 690-6595
assist at infopeople.org<mailto:assist at infopeople.org>
http://infopeople.org/

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