[Libs-Or] New Book at the State Library: Marketing Plans in Action

[Arlene Weible]

This new book is available for interlibrary loan from the State Library of Oregon. It is part of the Library and Information Science Collection<https://ccrls.ent.sirsi.net/client/en_US/oslpublic/search/results?qu=LIBRARY+AND+INFORMATION+SCIENCE+COLLECTION&qf=SUBJECT%09Subject%09LIBRARY+AND+INFORMATION+SCIENCE+COLLECTION%09LIBRARY+AND+INFORMATION+SCIENCE+COLLECTION&rt=false%7C%7C%7CSUBJECT%7C%7C%7CSubject>, which is supported in whole by the Institute of Museum and Library Services through the Library Services and Technology Act.

[https://www.alastore.ala.org/sites/default/files/book_covers/Goodman_MarketingPlans_300.jpg]Goodman, Amanda L. Marketing Plans in Action: A Step-by-Step Guide for Libraries, Archives and Cultural Organizations.<https://ccrls.ent.sirsi.net/client/en_US/oslpublic/search/detailnonmodal/ent:$002f$002fSD_ILS$002f0$002fSD_ILS:1534336/one?qu=TITLE%3D%22Marketing+plans+in+action+%3A+a+step-by-step+guide+for+libraries%2C+archives%2C+and+cultural+organizations%22&qu=AUTHOR%3DGoodman%2C+Amanda+L.%2C> ALA Editions, 2019. ISBN: 978-0-8389-1812-8

With an eye towards project management and other organizational tips, Goodman's step-by-step advice will help you establish and maintain marketing communication strategies and workflows no matter your organization's size.

More details available<https://www.alastore.ala.org/content/marketing-plans-action-step-step-guide-libraries-archives-and-cultural-organizations> on the publisher's web site.




If you would like to request this or other materials from the State Library of Oregon please use your library's established interlibrary loan process (e.g. OCLC or ALA request form).  Otherwise, send your full name, the name of your library, complete title information, shipping address, and a phone number to the document delivery department at library.request at state.or.us<mailto:library.request at state.or.us> or (fax) 503-588-7119. Items will be checked out to your library, not to you personally, for 4 weeks (print materials) or 2 weeks (videos). Materials will be delivered via mail or Orbis Cascade Alliance Courier, and you may return them the same way. Normally a single copy is purchased and is loaned on a first-come-first-serve basis. You may be put on a hold list for several weeks.

Most library staff are able to use their library's interlibrary loan service to borrow professional development material. However, if you do not have access to these services or are not currently affiliated with a library, please contact me<mailto:arlene.weible at state.or.us> to discuss alternative options for borrowing the material.

Search our catalog<https://ccrls.ent.sirsi.net/client/en_US/oslpublic/> for the latest titles and our complete holdings for the Library and Information Science Collection. This collection is meant to support the whole Oregon library community. Library Support and Development Services welcomes your suggestions for acquisitions - feel free to email me with your recommendations!


Arlene Weible, MLS
Electronic Services Consultant
Oregon Federal Regional Depository Coordinator
arlene.weible at state.or.us<mailto:arlene.weible at state.or.us> | 503-378-5020 | http://www.oregon.gov/library/libraries
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