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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D">Greetings!<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D">If your library is interested in becoming a Geek the Library participant, the program will accept new participants through June 2014. Interested libraries can
get more information about implementing the campaign locally at <a href="http://visit.oclc.org/t?r=896&c=3351006&l=275636&ctl=4433E9D:E27B0CD5DD233EA49B929C9D65F1B936CAC05210E543AB75&">
get.geekthelibrary.org</a>.<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D">You can read more about this campaign/program below.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D">Cheers,<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D">D<o:p></o:p></span></p>
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Darci Hanning * Technology Development Consultant * Library Development Services</span><span style="color:black">
</span><span style="font-size:9.0pt;font-family:"Arial","sans-serif";color:#002060"><br>
Oregon State Library, 250 Winter St. NE, Salem, OR 97301<br>
503-378-2527 </span><span style="color:black"><a href="mailto:darci.hanning@state.or.us" target="_blank" title="blocked::mailto:darci.hanning@state.or.us"><span style="font-size:9.0pt;font-family:"Arial","sans-serif"">darci.hanning@state.or.us</span></a></span><span style="font-size:9.0pt;font-family:"Arial","sans-serif";color:#002060"> <br>
<br>
</span><span style="color:black"><a href="http://www.oregon.gov/osl/LD/Pages/resources/InformationLiteracyMonth.aspx" target="_blank"><b><span style="font-size:9.0pt;font-family:"Arial","sans-serif"">It’s Information Literacy Month in Oregon</span></b></a></span><b><span style="font-size:9.0pt;font-family:"Arial","sans-serif";color:#002060">!</span></b><span style="color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:black"><o:p> </o:p></span></p>
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<p class="MsoNormal"><b><span style="font-size:10.0pt;font-family:"Tahoma","sans-serif"">From:</span></b><span style="font-size:10.0pt;font-family:"Tahoma","sans-serif""> OCLC Americas Regional Council Member Update [mailto:oclc@oclc.org]
<br>
<b>Sent:</b> Wednesday, October 10, 2012 12:43 PM<br>
<b>To:</b> Darci Hanning<br>
<b>Subject:</b> Geek the Library campaign to expand to more U.S. libraries<o:p></o:p></span></p>
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<span style="font-size:8.5pt;font-family:"Arial","sans-serif";color:#455560"><a href="http://visit.oclc.org/dm?id=E27B0CD5DD233EA49B929C9D65F1B936CAC05210E543AB75"><span style="color:#455560">View as Web page</span></a>
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<p class="MsoNormal"><span style="font-size:9.0pt;font-family:"Arial","sans-serif""><a href="http://visit.oclc.org/t?r=896&c=3351006&l=275636&ctl=4433E9A:E27B0CD5DD233EA49B929C9D65F1B936CAC05210E543AB75&" target="new"><span style="color:#034EA2;text-decoration:none"><img border="0" id="_x0000_i1025" src="http://oclc.org/content/dam/emailcontent/emailcontent_header_oclc_logo.gif"></span></a><o:p></o:p></span></p>
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<span style="font-size:13.5pt;font-family:"Arial","sans-serif"">OCLC to expand Geek the Library campaign to more U.S. libraries with increased support from the Bill & Melinda Gates Foundation<o:p></o:p></span></h2>
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<span style="font-size:9.0pt;font-family:"Arial","sans-serif"">Geek the Library, OCLC’s community awareness campaign designed to highlight the value of U.S. public libraries, has received $1,924,883 from the Bill & Melinda Gates Foundation to extend participation
in the program to 1,000 additional libraries through June 2015. The funding allows increased emphasis on library staff planning and implementation of the program, and will help staff build on the knowledge and skills they need to be effective advocates for
libraries in their communities.<o:p></o:p></span></p>
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<span style="font-size:9.0pt;font-family:"Arial","sans-serif"">"In addition to the awareness we're building in the community, the lessons we've learned have helped staff understand the importance of consistent messaging in telling our story," said Anna Cangialosi,
Marketing Coordinator for Chelsea District Library in Chelsea, Michigan. "The Geek the Library campaign has been a great way for us to get the Chelsea community involved to tell their stories and how the library supports them, which will benefit the library
even after we've completed our campaign."<o:p></o:p></span></p>
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<strong><span style="font-size:8.5pt;font-family:"Arial","sans-serif";color:#455560">Kalamazoo Public Library staff promoted Geek the Library at a local parade in Michigan.</span></strong><span style="font-size:9.0pt;font-family:"Arial","sans-serif""><o:p></o:p></span></p>
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<span style="font-size:9.0pt;font-family:"Arial","sans-serif"">A recent survey of public libraries implementing the
<a href="http://visit.oclc.org/t?r=896&c=3351006&l=275636&ctl=4433E9B:E27B0CD5DD233EA49B929C9D65F1B936CAC05210E543AB75&">
<span style="color:#034EA2">Geek the Library</span></a> campaign in local communities indicated a positive connection between the campaign and improved public perceptions of the library. The study also showed improvements in library staff advocacy- and marketing-related
competencies. This final phase of the program will build on these findings by introducing enhanced support for participating libraries, and a focus on building library staff confidence and skills with advocacy, marketing and communications.<o:p></o:p></span></p>
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<span style="font-size:9.0pt;font-family:"Arial","sans-serif"">"Additional funding provides OCLC the opportunity to enhance the program by translating important lessons we've learned in the campaign's first years into even more support for libraries, and a
greater focus in areas we know can help libraries raise awareness during the campaign and beyond," said Chrystie Hill, Director of Community Relations for OCLC.<o:p></o:p></span></p>
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<span style="font-size:9.0pt;font-family:"Arial","sans-serif"">Public libraries that implement the Geek the Library campaign will continue to receive free field support, a variety of printed materials and access to extensive online resources, including templates
for localizing campaign content easily. Posters that feature local community members have become a trademark of almost every campaign. The posters are an effective way to involve community members as they learn about the value of the library and the need for
funding.<o:p></o:p></span></p>
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<span style="font-size:9.0pt;font-family:"Arial","sans-serif"">"Public libraries bring a lot to the table for their local communities. We need to talk about it and be proud of it—we can’t afford not to," said Mary Lou Carolan, Director of Wallkill Public Library
in Wallkill, New York, who is currently wrapping up her library’s local Geek the Library campaign.<o:p></o:p></span></p>
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<span style="font-size:9.0pt;font-family:"Arial","sans-serif"">Geek the Library has a national campaign presence with its website,
<a href="http://visit.oclc.org/t?r=896&c=3351006&l=275636&ctl=4433E9C:E27B0CD5DD233EA49B929C9D65F1B936CAC05210E543AB75&">
<span style="color:#034EA2">geekthelibrary.org</span></a>, and social media such as
<a href="http://visit.oclc.org/t?r=896&c=3351006&l=275636&ctl=4433E91:E27B0CD5DD233EA49B929C9D65F1B936CAC05210E543AB75&">
<span style="color:#034EA2">Facebook</span></a>, <a href="http://visit.oclc.org/t?r=896&c=3351006&l=275636&ctl=4433E92:E27B0CD5DD233EA49B929C9D65F1B936CAC05210E543AB75&">
<span style="color:#034EA2">Twitter</span></a> and <a href="http://visit.oclc.org/t?r=896&c=3351006&l=275636&ctl=4433E93:E27B0CD5DD233EA49B929C9D65F1B936CAC05210E543AB75&">
<span style="color:#034EA2">Flickr</span></a>. Geek the Library was developed based on results of OCLC's research published in
<a href="http://visit.oclc.org/t?r=896&c=3351006&l=275636&ctl=4433E96:E27B0CD5DD233EA49B929C9D65F1B936CAC05210E543AB75&">
<em><span style="font-family:"Arial","sans-serif";color:#034EA2">From Awareness to Funding: A study of library support in America</span></em></a>. The research and
<a href="http://visit.oclc.org/t?r=896&c=3351006&l=275636&ctl=4433E95:E27B0CD5DD233EA49B929C9D65F1B936CAC05210E543AB75&">
<span style="color:#034EA2">pilot</span></a> campaign were also funded by a grant from the Bill & Melinda Gates Foundation. The program will accept new participants through June 2014. Interested libraries can get more information about implementing the campaign
locally at <a href="http://visit.oclc.org/t?r=896&c=3351006&l=275636&ctl=4433E9D:E27B0CD5DD233EA49B929C9D65F1B936CAC05210E543AB75&">
<span style="color:#034EA2">get.geekthelibrary.org</span></a>.<o:p></o:p></span></p>
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