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<p class="MsoNormal"><span style="font-family:"Verdana",sans-serif">Hello everyone,<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Verdana",sans-serif"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Verdana",sans-serif">We hope you can join us next week for the next National Network of Libraries of Medicine,
<a href="https://nnlm.gov/classes/pnr-rendezvous">PNR Rendezvous</a> webinar session.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Verdana",sans-serif"><o:p> </o:p></span></p>
<p class="MsoNormal"><b><span style="font-family:"Verdana",sans-serif">Webinar title:</span></b><span style="font-family:"Verdana",sans-serif"> The Essentials of Marketing Your Interlibrary Loan Service<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Verdana",sans-serif"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Verdana",sans-serif">Marketing a new library service is expected. Marketing a service that no one is using is expected. But what about interlibrary loan, which is an existing service that, statistically, patrons
are already using? Should a library waste money, resources, and staff time to market interlibrary loan? Yes! Marketing interlibrary loan can teach patrons how to use the service more effectively and can introduce new users to the service. But currently, there
is very little literature on the subject. Marketing other library services is written about frequently but ILL, not so much. It becomes hard to know how to approach marketing ILL when there is not a lot of precedent for it. So how do you begin your own interlibrary
loan marketing campaign? In this presentation you will learn what marketing really is, about libraries that have successfully marketed interlibrary loan, and lessons learned from those marketing endeavors.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Verdana",sans-serif"><o:p> </o:p></span></p>
<p class="MsoNormal"><b><span style="font-family:"Verdana",sans-serif">Presenter:</span></b><span style="font-family:"Verdana",sans-serif"> Adebola Fabiku, Head of Interlibrary Loan and Document Delivery Services at the University of Washington<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Verdana",sans-serif"><o:p> </o:p></span></p>
<p class="MsoNormal"><b><span style="font-family:"Verdana",sans-serif">When:</span></b><span style="font-family:"Verdana",sans-serif"> Wednesday, December 5 at 1:00pm Pacific Time
<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Verdana",sans-serif"><o:p> </o:p></span></p>
<p class="MsoNormal"><b><span style="font-family:"Verdana",sans-serif">How to join:</span></b><span style="font-family:"Verdana",sans-serif"> Registration is encouraged but not required. Registration and details on how to connect are located on this web page
<a href="https://nnlm.gov/class/essentials-marketing-your-interlibrary-loan-service/8923">
https://nnlm.gov/class/essentials-marketing-your-interlibrary-loan-service/8923</a>
<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Verdana",sans-serif"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Verdana",sans-serif">The webinar will be recorded and is eligible for 1 Medical Library Association (MLA) CE.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Verdana",sans-serif"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Verdana",sans-serif">We hope you can join us!<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Verdana",sans-serif"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Verdana",sans-serif"><o:p> </o:p></span></p>
<p class="MsoNormal"><b><span style="font-size:9.0pt;font-family:"Verdana",sans-serif">Carolyn Martin, MLS, AHIP / Consumer Health Coordinator<o:p></o:p></span></b></p>
<p class="MsoNormal"><span style="font-size:9.0pt;font-family:"Verdana",sans-serif">NNLM Pacific Northwest Region<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:9.0pt;font-family:"Verdana",sans-serif">University of Washington Health Sciences Library<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:9.0pt;font-family:"Verdana",sans-serif">Box 357155<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:9.0pt;font-family:"Verdana",sans-serif">Seattle, WA 98195-7155<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:9.0pt;font-family:"Verdana",sans-serif">206-221-3449<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:9.0pt;font-family:"Verdana",sans-serif;color:#2E74B5"><a href="mailto:martinc4@uw.edu"><span style="color:#2E74B5">martinc4@uw.edu</span></a><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:9.0pt;font-family:"Verdana",sans-serif;color:#2E74B5"><a href="https://nnlm.gov/pnr"><span style="color:#2E74B5">https://nnlm.gov/pnr</span></a>
</span><span style="font-family:"Verdana",sans-serif;color:#2E74B5"><o:p></o:p></span></p>
<p class="MsoNormal"><o:p> </o:p></p>
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