[OMS_MANAGERS] Fwd: Registration now open for our "Creating a Successful Sponsorship Campaign" workshop

[Sheri Stuart]

Just a reminder to register for the upcoming "Creating a Successful Sponsorship Campaign" workshop! Please feel free to share this information with your partners - it is really a wonderful opportunity to learn how to beef up your sponsorship development programs!
 
 
Sheri Stuart, Coordinator
Oregon Main Street
725 Summer St., Suite C
Salem, OR  97301
503.986.0679
www.oregonheritage.org ( http://www.oregonheritage.org/ )

 
 
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>>> "Sheri Stuart" <sheri.stuart at state.or.us> 3/9/2012 1:48 PM >>>

Oregon Main Street is pleased to present "Creating a Successful Sponsorship Campaign" workshop featuring nationally recognized speaker, Sylvia Allen, president, Allen Consulting. The workshop is Tuesday, April 24, 8 am to 3:30 pm, Cottage Grove Community Center, 700 E. Gibbs, Cottage Grove, Oregon. The workshop is free for Oregon Main Street Network communities and $35 for Non-network communities. Space is limited - Network and Non-network participants must register on-line at:
http://www.eventbrite.com/event/3126765239
The workshop will cover:
Selling in a down economy: We are in a down economy, so what! This session deals with how to overcome objections to your sponsorship opportunities. 
Fundamentals of sponsorship sales: What are the 12 steps to sponsorship success? Sylvia will give you the formula, that, combined with the knowledge from selling in a down economy, guarantees you will be successful in your sponsorship efforts. 
How to price your sponsorship: How do you know what to charge? This session will help you understand the value of your partnerships with sponsors and how to price them accordingly. 
Selling to personality styles: How to recognize the personality of the person to whom you are selling. 
Evaluating sponsorship packets: We will apply what we learned to real world opportunities - participants are encouraged to bring your packages and take advantage of the group effort to make them highly successful! 
Case study: hear about Sylvia's ongoing saga to restore the 1903 Aitkin Opera House in her hometown in Minnesota.

Speaker bio: Sylvia is President of Allen Consulting where, for the last 34 years, she has been selling sponsorships for a living. She has written, "How to be Successful at Sponsorship sales," a reference guide that makes packaging sponsorships easy and effective. She was an Adjunct Assistant Professor of Marketing at NYU where she taught sponsorship for 20 years, as well as being program advisor for the leading Events and Entertainment marketing program in the country. She has sold everything from a $25 parking spot to a $4,000,000 multi-year deal. Her refreshing, honest, and entertaining approach to sponsorship makes learning about it a delight!
Hotel Suggestions:
Village Green Resort, 725 Row River Road, 541-942-2491. The Village Green is offering a special for anyone in our group $79 for a Standard Suite with dinner a bottle of wine and a nice buffet breakfast all inclusive or $89 for a Deluxe Suite with dinner a bottle of wine and a nice buffet breakfast all inclusive.  
Best Western Cottage Grove Inn, 1601 Gateway Blvd, 541-942-1000
Comfort Inn, 845 Gateway Blvd, 541-942-9747
For additional information, please contact: Sheri Stuart at sheri.stuart at state.or.us
 
Sheri Stuart, Coordinator

Oregon Main Street
725 Summer St., Suite C
Salem, OR  97301
503.986.0679
www.oregonheritage.org ( http://www.oregonheritage.org/ )

 
 
**CONFIDENTIALITY NOTICE**
This e-mail may contain information that is privileged or confidential.  If you are not the addressee or it appears from the context that you have received this e-mail in error, please advise me immediately by reply e-mail, keep the contents confidential, and immediately delete the message and any attachments from your system.
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