[OMS_MANAGERS] Retailers Wanted for Downtown's First Pop Up Shop!

[Hillsboro Downtown Partnership]

#DowntownHillsboro
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Hillsboro Downtown Partnership Searches for Retailers for Downtown's First Holiday
Pop Up Shop
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We are excited to announce that Downtown Hillsboro will host its first Holiday Pop
Up Shop this quarter! The Pop Up Shop is located at 229 E. Main Street in prime 
retail space. We are looking for up to 6 retail tenants to fill the space on a short-term
six-week lease beginning November 15 and ending January 1.
If you currently own a business outside of Downtown Hillsboro or even outside the
Portland Metro area, this is an opportunity to try out the Downtown business environment
for a short six-week cycle.
Desired retail includes book stores, jewelry stores, baked goods, specialty food
 items (meats, olive oils, vinegars, etc), bottled wine or beer, soaps & lotions,
or handmade clothing and accessories. We are limiting retail shops to one of each
kind, so sign up early if you're interested!
Interested retailers may contact Daniel Freimark at danielf at meridiantrustre.com
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7 Benefits of Doing a Pop Up
1. Test a New Revenue Stream
If you're an ecommerce business, pop-up shops provide a relatively low-cost way 
to explore adding an additional revenue stream.
2. Engage Customers Offline
You've heard it before, but not being able to try on a product before purchasing
 can be a very real pain point. There's just something about being able to physically
touch a product before you buy which makes the shopping experience very enticing
 for consumers.
3. Create "Get It While It Lasts" Urgency
Scarcity drives action through customers wanting exclusive, limited edition, or 
other products they can't get otherwise, and a pop-up shop puts you in a perfect
 position to take advantage.
4. Market Merchandise Around a Sale, Season, or Holiday
It doesn't matter if you're looking to sell dresses for New Years, flowers on Valentines,
costumes on Halloween, or kitchenware on Thanksgiving, tying your brand closely 
with a holiday and giving consumers a physical location to access you is a great
 way to make a significant amount of cash.
5. Educate New Customers
When you've got a product that makes people scratch their heads, like beard oil 
for urban beardsmen, or plastic wrap alternatives made out of beeswax, a pop-up 
shop can help you understand how your existing product performs with actual customer
pop-ups and can be an effective way to demonstrate the value of your product and
 get people intrigued enough to either become customers on the spot or solid prospects.
6. Go to Where Your Customers Are
This is an especially strong reason to do a pop-up shop when you have a good idea
of your customer profile that allows you to identify the areas or locations that
 they're most likely to frequent. You can match your wares with the personality 
of a given demographic and go to where they go.
7. Generate Brand Awareness
Engage prospective customers offline and delighting them with an unforgettable experience
and quality products, you can then point them to your online site and social accounts,
where they can stay in touch and continue to buy your wares.
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www.HillsboroDowntown.com [http://r20.rs6.net/tn.jsp?f=001S6rr4pxUZvdzU_on1A-e8UGBS7I07rLAqJi9fh51aNwxEfk87JB1IwXRmKsFsjjSMVtjeUGJUAyxpxufisL4XezZHKVPHLlbKzEJom-Ubwdu4sdXarQR5QkAIUn899zTP8n5JIKQiok1BU5HcwOEMQ3igiSYX8NK0tRDcXcDAZmcQTfoICku-g==&c=soON8impiybbVoCOmUOFMtDCXS5bbY8vUlEBTRa87HYVruWDZZI51g==&ch=60HlObNTPiploDqhzzDVYgPP2DBVTnNjeKYosxtzz4heAcNzqaxetw==]

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Saira Siddiqui; Executive Director | HDP | 503.640.6145 | director at hillsborodowntown.com
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Hillsboro Downtown Partnership | 238 SE 2nd Ave | Hillsboro | OR | 97123
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