<html dir="ltr">
<head>
<meta http-equiv="Content-Type" content="text/html; charset=Windows-1252">
<style>
<!--
@font-face
        {font-family:Wingdings}
@font-face
        {font-family:Tahoma}
@font-face
        {font-family:HelveticaNeueLTStd-Cn}
@font-face
        {font-family:HelveticaNeueLTStd-BdCn}
p.MsoNormal, li.MsoNormal, div.MsoNormal
        {margin:0in;
        margin-bottom:.0001pt;
        font-size:12.0pt;
        font-family:"Times New Roman"}
a:link, span.MsoHyperlink
        {color:blue;
        text-decoration:underline}
a:visited, span.MsoHyperlinkFollowed
        {color:purple;
        text-decoration:underline}
span.EmailStyle17
        {font-family:Arial;
        color:windowtext}
@page Section1
        {margin:1.0in 1.25in 1.0in 1.25in}
ol
        {margin-bottom:0in}
ul
        {margin-bottom:0in}
-->
</style><style id="owaParaStyle" type="text/css">P {margin-top:0;margin-bottom:0;}</style>
</head>
<body ocsi="0" fpstyle="1" vlink="purple" lang="EN-US" link="blue">
<div style="direction: ltr;font-family: Times New Roman;color: #000000;font-size: 12pt;">
<div style="text-align: center;">
<div style="text-align: left;"><span style="font-family: monospace;">Dear Library Directors and Ready to Read key contacts,<br>
<br>
</span><span style="font-family: monospace;">I will be sending the following announcement on the kids-lib and OYAN email lists next week to make sure all children's and teen librarians have this information.  However, I wanted to give library directors and
 youth services managers (in most cases Ready to Read key contacts) a heads-up first.  The 2011 summer reading sweepstakes materials should start going out today so please be on the look out to receive them in the coming weeks.  If you don't receive your materials
 by Friday, May 27th please contact Kathy Griffin (email and phone number listed below).<br>
<br>
</span><span style="font-family: monospace;">Please note that Destination College Savings is the name of the 2011 summer reading sweepstakes.  Last year it was</span><span style="font-family: monospace;"> Dive into Saving for College.  The name of the summer
 reading sweepstakes will change every year to reflect the statewide summer reading theme.<br>
<br>
Please let me know if you have any questions. <br>
<br>
Thank you,<br>
Katie</span><br>
<br>
<div align="center">Katie Anderson, Library Development Services</div>
<div align="center">* Youth Services Consultant * Oregon Center for the Book Coordinator *</div>
<div align="center">Oregon State Library, 250 Winter St. NE, Salem, OR 97301</div>
<div align="center"><a href="mailto:katie.anderson@state.or.us">katie.anderson@state.or.us</a>, 503-378-2528<br>
_________________________________________________________<br>
<span style="font-family: monospace;"></span></div>
<br>
<font color="#254090" face="HelveticaNeueLTStd-BdCn" size="3"><span style="font-size: 14pt; font-family: HelveticaNeueLTStd-BdCn; color: rgb(37, 64, 144);"></span></font></div>
<p class="MsoNormal" style="text-align: center;" align="center"><font color="#254090" face="HelveticaNeueLTStd-BdCn" size="4"><span style="font-size: 14pt; font-family: HelveticaNeueLTStd-BdCn; color: rgb(37, 64, 144);">Announcing the</span></font></p>
<p class="MsoNormal" style="text-align: center;" align="center"><font color="#254090" face="HelveticaNeueLTStd-BdCn" size="4"><span style="font-size: 14pt; font-family: HelveticaNeueLTStd-BdCn; color: rgb(37, 64, 144);">2011 Summer</span></font></p>
<p class="MsoNormal" style="text-align: center;" align="center"><font color="#254090" face="HelveticaNeueLTStd-BdCn" size="4"><span style="font-size: 14pt; font-family: HelveticaNeueLTStd-BdCn; color: rgb(37, 64, 144);">Reading Program Partnership</span></font><font color="black" face="HelveticaNeueLTStd-BdCn" size="4"><span style="font-size: 14pt; font-family: HelveticaNeueLTStd-BdCn; color: black;"></span></font></p>
<p class="MsoNormal" style="text-align: center;" align="center"><font color="black" face="HelveticaNeueLTStd-BdCn" size="2"><span style="font-size: 10pt; font-family: HelveticaNeueLTStd-BdCn; color: black;"><img id="_x0000_i1025" width="317" height="141"></span></font></p>
<p class="MsoNormal" style="text-align: center;" align="center"><font color="#254090" face="HelveticaNeueLTStd-BdCn" size="5"><span style="font-size: 16pt; font-family: HelveticaNeueLTStd-BdCn; color: rgb(37, 64, 144);">15 Opportunities for Libraries to</span></font></p>
<p class="MsoNormal" style="text-align: center;" align="center"><font color="#254090" face="HelveticaNeueLTStd-BdCn" size="5"><span style="font-size: 16pt; font-family: HelveticaNeueLTStd-BdCn; color: rgb(37, 64, 144);">Win $500 for Future Programs!</span></font><font color="black" face="HelveticaNeueLTStd-BdCn" size="2"><span style="font-size: 10pt; font-family: HelveticaNeueLTStd-BdCn; color: black;"></span></font></p>
<p class="MsoNormal" style=""><font color="black" face="HelveticaNeueLTStd-BdCn" size="2"><span style="font-size: 10pt; font-family: HelveticaNeueLTStd-BdCn; color: black;"> </span></font></p>
<p style="text-align: left;" class="MsoNormal"><font color="black" face="HelveticaNeueLTStd-BdCn" size="2"><span style="font-size: 10pt; font-family: HelveticaNeueLTStd-BdCn; color: black;">DEAR OREGON PUBLIC LIBRARIES:</span></font></p>
<div style="text-align: left;"></div>
<p style="text-align: left;" class="MsoNormal"><font color="black" face="HelveticaNeueLTStd-Cn" size="2"><span style="font-size: 10pt; font-family: HelveticaNeueLTStd-Cn; color: black;">The Oregon College Savings Plan, the Oregon State Library and the Oregon
 Library Association are pleased to announce the 2011 Summer Reading Program partnership, “Destination College Savings.” Destination College Savings is designed to encourage Oregon residents to participate in your summer reading program while helping families
 learn more about saving for college.</span></font></p>
<div style="text-align: left;"></div>
<p style="text-align: left;" class="MsoNormal"><font color="black" face="HelveticaNeueLTStd-Cn" size="2"><span style="font-size: 10pt; font-family: HelveticaNeueLTStd-Cn; color: black;"> </span></font></p>
<div style="text-align: left;"></div>
<p style="text-align: left;" class="MsoNormal"><font color="black" face="HelveticaNeueLTStd-BdCn" size="2"><span style="font-size: 10pt; font-family: HelveticaNeueLTStd-BdCn; color: black;">HOW IT WORKS:</span></font></p>
<div style="text-align: left;"></div>
<p style="text-align: left;" class="MsoNormal"><font color="black" face="HelveticaNeueLTStd-Cn" size="2"><span style="font-size: 10pt; font-family: HelveticaNeueLTStd-Cn; color: black;">Simply encourage parents (or guardians and grandparents) to enter Destination
 College Savings when their child signs up for summer reading at your library (or any other way that works best for your library). They can enter by completing a short entry form and dropping the postage-paid card in the mail.
<i><span style="font-style: italic;">Please note that entry cards will not be available at Multnomah County Library so their patrons will need to enter online at OregonCollegeSavings.com</span></i>. Fifteen summer reading participants statewide will be randomly
 selected as winners of a $1,000 Oregon College Savings Plan account, (three per congressional district). Plus, each winner’s library will receive a cash prize of $500 to use toward future programs. The contest begins June 1, 2011 and ends September 2, 2011.</span></font></p>
<div style="text-align: left;"></div>
<p style="text-align: left;" class="MsoNormal"><font color="black" face="HelveticaNeueLTStd-Cn" size="2"><span style="font-size: 10pt; font-family: HelveticaNeueLTStd-Cn; color: black;"> </span></font></p>
<div style="text-align: left;"></div>
<p style="text-align: left;" class="MsoNormal"><font color="black" face="HelveticaNeueLTStd-BdCn" size="2"><span style="font-size: 10pt; font-family: HelveticaNeueLTStd-BdCn; color: black;">HOW TO PROMOTE DESTINATION COLLEGE SAVINGS</span></font></p>
<div style="text-align: left;"></div>
<p style="text-align: left;" class="MsoNormal"><font color="black" face="HelveticaNeueLTStd-Cn" size="2"><span style="font-size: 10pt; font-family: HelveticaNeueLTStd-Cn; color: black;">A starter kit of materials is on its way to your library (based on quantities
 your library ordered in November). More supplies can be ordered anytime for free at
</span></font><u><font color="blue" face="Tahoma" size="2"><span style="font-size: 10pt; font-family: Tahoma; color: blue;">oregon.college.savings@admailinc.com</span></font></u><font color="black" face="HelveticaNeueLTStd-Cn" size="2"><span style="font-size: 10pt; font-family: HelveticaNeueLTStd-Cn; color: black;">.</span></font></p>
<div style="text-align: left;"></div>
<p style="text-align: left;" class="MsoNormal"><font color="black" face="HelveticaNeueLTStd-BdCn" size="2"><span style="font-size: 10pt; font-family: HelveticaNeueLTStd-BdCn; color: black;"> </span></font></p>
<div style="text-align: left;"></div>
<p style="text-align: left;" class="MsoNormal"><font color="black" face="HelveticaNeueLTStd-BdCn" size="2"><span style="font-size: 10pt; font-family: HelveticaNeueLTStd-BdCn; color: black;">DESTINATION</span></font><font color="black" face="HelveticaNeueLTStd-BdCn" size="2"><span style="font-size: 10pt; font-family: HelveticaNeueLTStd-BdCn; color: black;">
 COLLEGE</span></font><font color="black" face="HelveticaNeueLTStd-BdCn" size="2"><span style="font-size: 10pt; font-family: HelveticaNeueLTStd-BdCn; color: black;"> SAVINGS MATERIALS AVAILABLE TO ORDER</span></font></p>
<div style="text-align: left;"></div>
<ul style="margin-top: 0in; text-align: left;" type="disc">
<li class="MsoNormal" style="color: black;"><b><font color="black" face="HelveticaNeueLTStd-Cn" size="2"><span style="font-size: 10pt; font-family: HelveticaNeueLTStd-Cn; font-weight: bold;">Entry Card</span></font></b><font face="HelveticaNeueLTStd-Cn" size="2"><span style="font-size: 10pt; font-family: HelveticaNeueLTStd-Cn;">.
 Encourage parents to fill out the postage-paid entry card at your library and drop it in the mail. One entry per child. Each child must be 18 or younger to participate.</span></font>
</li><li class="MsoNormal" style="color: black;"><b><font color="black" face="HelveticaNeueLTStd-Cn" size="2"><span style="font-size: 10pt; font-family: HelveticaNeueLTStd-Cn; font-weight: bold;">Oregon</span></font></b><b><font face="HelveticaNeueLTStd-Cn" size="2"><span style="font-size: 10pt; font-family: HelveticaNeueLTStd-Cn; font-weight: bold;">
 College</span></font></b><b><font face="HelveticaNeueLTStd-Cn" size="2"><span style="font-size: 10pt; font-family: HelveticaNeueLTStd-Cn; font-weight: bold;"> Savings Plan Brochure.</span></font></b><font face="HelveticaNeueLTStd-Cn" size="2"><span style="font-size: 10pt; font-family: HelveticaNeueLTStd-Cn;">
 Help families learn more about saving for college by distributing an Oregon College Savings Plan Brochure along with the Entry Card.</span></font>
</li><li class="MsoNormal" style="color: black;"><b><font color="black" face="HelveticaNeueLTStd-Cn" size="2"><span style="font-size: 10pt; font-family: HelveticaNeueLTStd-Cn; font-weight: bold;">Bookmark</span></font></b><font face="HelveticaNeueLTStd-Cn" size="2"><span style="font-size: 10pt; font-family: HelveticaNeueLTStd-Cn;">.
 Give these out to the kids as a fun way to remind them about summer reading and college savings.</span></font>
</li><li class="MsoNormal" style="color: black;"><b><font color="black" face="HelveticaNeueLTStd-Cn" size="2"><span style="font-size: 10pt; font-family: HelveticaNeueLTStd-Cn; font-weight: bold;">Table Tent</span></font></b><font face="HelveticaNeueLTStd-Cn" size="2"><span style="font-size: 10pt; font-family: HelveticaNeueLTStd-Cn;">.
 Place these on library tables or on your counter.</span></font> </li><li class="MsoNormal" style="color: black;"><b><font color="black" face="HelveticaNeueLTStd-Cn" size="2"><span style="font-size: 10pt; font-family: HelveticaNeueLTStd-Cn; font-weight: bold;">Posters.</span></font></b><font face="HelveticaNeueLTStd-Cn" size="2"><span style="font-size: 10pt; font-family: HelveticaNeueLTStd-Cn;">
 Hang posters where they will help you promote summer reading and the contest.</span></font>
</li></ul>
<div style="text-align: left;"></div>
<p style="text-align: left;" class="MsoNormal"><font color="#254090" face="HelveticaNeueLTStd-BdCn" size="4"><span style="font-size: 14pt; font-family: HelveticaNeueLTStd-BdCn; color: rgb(37, 64, 144);"> </span></font></p>
<div style="text-align: left;"></div>
<p style="text-align: left;" class="MsoNormal"><font color="#254090" face="HelveticaNeueLTStd-BdCn" size="4"><span style="font-size: 14pt; font-family: HelveticaNeueLTStd-BdCn; color: rgb(37, 64, 144);"><span style="color: rgb(0, 0, 0);">Questions about
</span><span style="text-decoration: underline;">materials</span><span style="color: rgb(0, 0, 0);">?  Contact Kathy Griffin at kgriffin@tiaa-cref.org or 503-477-9710.</span></span></font></p>
<p style="text-align: left;" class="MsoNormal"><font color="#254090" face="HelveticaNeueLTStd-BdCn" size="4"><span style="font-size: 14pt; font-family: HelveticaNeueLTStd-BdCn; color: rgb(37, 64, 144);"><span style="color: rgb(0, 0, 0);">Questions about the
</span></span></font><font color="#254090" face="HelveticaNeueLTStd-BdCn" size="4"><span style="font-size: 14pt; font-family: HelveticaNeueLTStd-BdCn; color: rgb(37, 64, 144);"><span style="text-decoration: underline;">program</span></span></font><font color="#254090" face="HelveticaNeueLTStd-BdCn" size="4"><span style="font-size: 14pt; font-family: HelveticaNeueLTStd-BdCn; color: rgb(37, 64, 144);"><span style="color: rgb(0, 0, 0);">?
 Contact Katie Anderson at katie.anderson@state.or.us or 503-378-2528.</span></span></font></p>
<div style="text-align: left;"></div>
<p style="text-align: left;" class="MsoNormal"><font color="#254090" face="HelveticaNeueLTStd-BdCn" size="4"><span style="font-size: 14pt; font-family: HelveticaNeueLTStd-BdCn; color: rgb(37, 64, 144);"> </span></font></p>
<div style="text-align: left;"></div>
<p style="text-align: left;" class="MsoNormal"><font color="black" face="HelveticaNeueLTStd-Cn" size="1"><span style="font-size: 8pt; font-family: HelveticaNeueLTStd-Cn; color: black;">No purchase necessary. Void where prohibited. Please visit OregonCollegeSavings.com
 for official rules and prize details. Entries must be postmarked by September 2, 2011, and received by September 6, 2011. Sponsored by the Oregon College Savings Plan.</span></font></p>
<div style="text-align: left;"></div>
<p style="text-align: left;" class="MsoNormal"><font color="black" face="HelveticaNeueLTStd-Cn" size="1"><span style="font-size: 8pt; font-family: HelveticaNeueLTStd-Cn; color: black;"> </span></font></p>
<div style="text-align: left;"></div>
<p style="text-align: left;" class="MsoNormal"><font color="black" face="HelveticaNeueLTStd-BdCn" size="1"><span style="font-size: 9pt; font-family: HelveticaNeueLTStd-BdCn; color: black;">Consider the investment objectives, risks, charges and expenses before
 investing in the Plan. Please visit OregonCollegeSavings.com to obtain a</span></font></p>
<div style="text-align: left;"></div>
<p style="text-align: left;" class="MsoNormal"><font color="black" face="HelveticaNeueLTStd-BdCn" size="1"><span style="font-size: 9pt; font-family: HelveticaNeueLTStd-BdCn; color: black;">Disclosure Booklet containing this information. Read it carefully. Investments
 in the Plan are neither insured nor guaranteed and there is the risk of</span></font></p>
<div style="text-align: left;"></div>
<p style="text-align: left;" class="MsoNormal"><font color="black" face="HelveticaNeueLTStd-BdCn" size="1"><span style="font-size: 9pt; font-family: HelveticaNeueLTStd-BdCn; color: black;">investment loss.</span></font></p>
<div style="text-align: left;"></div>
<p style="text-align: left;" class="MsoNormal"><font color="black" face="HelveticaNeueLTStd-BdCn" size="1"><span style="font-size: 9pt; font-family: HelveticaNeueLTStd-BdCn; color: black;"> </span></font></p>
<div style="text-align: left;"></div>
<p style="text-align: left;" class="MsoNormal"><font color="black" face="HelveticaNeueLTStd-Cn" size="1"><span style="font-size: 8pt; font-family: HelveticaNeueLTStd-Cn; color: black;">The Oregon College Savings Plan is administered by the State of Oregon.
 TIAA-CREF Tuition Financing Inc., is the plan manager. C50743</span></font><font face="Arial" size="2"><span style="font-size: 10pt; font-family: Arial;"></span></font></p>
<div style="text-align: left;"><br>
<font face="monospace">*************************************************************************</font><br>
<font face="monospace">This e-mail may contain confidential or privileged information.</font><br>
<font face="monospace">If you are not the intended recipient, please notify the sender immediately and then delete it.</font><br>
<font face="monospace"></font><br>
<font face="monospace">TIAA-CREF</font><br>
<font face="monospace">*************</font></div>
</div>
<div style="font-family: Times New Roman; color: rgb(0, 0, 0); font-size: 16px;">
<div>
<div class="Section1">
<p class="MsoNormal" style=""><font color="#254090" face="HelveticaNeueLTStd-BdCn" size="4"><span style="font-size: 14pt; font-family: HelveticaNeueLTStd-BdCn; color: rgb(37, 64, 144);"> </span></font></p>
<div style="text-align: left;"></div>
<br>
<p class="MsoNormal" style=""><font color="#254090" face="HelveticaNeueLTStd-BdCn" size="4"><span style="font-size: 14pt; font-family: HelveticaNeueLTStd-BdCn; color: rgb(37, 64, 144);"> </span></font></p>
<br>
<div align="center"><span style="font-family: monospace;"><br>
</span>
<div style="text-align: left;"><span style="font-family: monospace;"><br>
<br>
</span><span style="font-family: monospace;"></span></div>
</div>
</div>
</div>
</div>
</div>
</body>
</html>