From joanncontini at comcast.net Fri Mar 5 11:23:11 2010 From: joanncontini at comcast.net (Joann Contini) Date: Fri, 5 Mar 2010 11:23:11 -0800 Subject: [Reading-For-Healthy-Families] Spanish Language Musical CDs Message-ID: <002001cabc99$4c2df960$e489ec20$@net> Hi all Thanks to everyone who sent ideas for Spanish Language music CD?s. We will be including one in each resource bag for next year?s RFHF participants. Listed below are the recommendations folks made and a weblink when I could find one. The artist receiving the most recommendations was Jose Luis Orozco. The most recommended title was De Colores (classic children?s folk songs) Also recommended were: Diez Deditos (finger play songs/rhymes); "Esta Es Mi Teirra - This Land Is My Land"; Letras, Numeros, y Colores Vol 5; Lirica Infantil. The website is: http://www.joseluisorozco.com/index.php The second highest recommendation was Charlotte Diamond with : "Soy una Pizza' and "Todo el Mundo Come Banana!" Her website is: http://www.charlottediamond.com Also recommended was Cantare, Al Agua Pato Latin Americas Music for Children. Their website is: http://www.cantaremusic.com/ Additional recommendations were: Spanish CD Lullabies of Latin America/ Canciones de Cuna de Latinoamerica: A restful little heaven for you and your children- by Maria del Rey Songs found within the following website, especially those by ?Adriana.? http://idolosinfantiles.atspace.com The songs by ?Gaby, Fofo, y Miliki,? although they?re ?old,? the songs are quite fun, especially ?la gallina turuleca? and ?en el auto de papa.? (I found those on you tube). Putumayo's Latin Playground-It doesn't have the traditional rhymes but it has some good songs on it ?website at: http://www.putumayo.com/en/putumayo_kids.php Cantemos en Espa?ol by Fisher Price Little People has all the traditional songs and familiar translations, like Twinkle Little Star or Itsy Bitsy Spider. Thanks again for the recommendations. Joann Joann M. Contini RFHF Project Coordinator 503.761.2506 joanncontini at comcast.net For more information about Reading for Healthy Families, please visit our website at: http://www.oregon.gov/OSL/LD/youthsvcs/rfhf.home.page.shtml. -------------- next part -------------- An HTML attachment was scrubbed... URL: From anderson_katie at oslmac.osl.state.or.us Wed Mar 17 09:07:46 2010 From: anderson_katie at oslmac.osl.state.or.us (Katie Anderson) Date: Wed, 17 Mar 2010 09:07:46 -0700 Subject: [Reading-For-Healthy-Families] early literacy program marketing Message-ID: <20100317160746.62bee03b@OSLMAC.OSL.STATE.OR.US> Hello! I just read the following blog post on marketing, and attached the sample marketing plan from the blog post so it's right at your finger tips. This is a great template, and one of the examples is a ready to read early literacy program which provides an excellent example of how you can use this planning tool to market your RFHF early literacy session and other early literacy activities you are working on. You can read this online at: http://www.libraryjournal.com/blog/820000682/post/1130052513.html The Bubble Room is a blog specifically about marketing and libraries. Katie Anderson, Library Development Services * Youth Services Consultant * Oregon Center for the Book Coordinator * Oregon State Library, 250 Winter St. NE, Salem, OR 97301 katie.anderson at state.or.us, 503-378-2528 >>>>>>>>>>>>>>>>>>>>>> Alison Circle Marketing Plan Templates February 8, 2010 Many people have asked me for copies of my marketing plan, which I'm happy to share. But I always have to add this caution: the plan is dated. I recently came across a great resource that I think you'll love and that is much more up-to-date. Linda Hazzan is director of marketing and communications for Toronto Public Library. She has developed an easy-to-use marketing plan template and is happy to offer it up for you to use. If you scratch your head and don't know where to begin when it comes to marketing, this could be your knight in shining armor! It covers: Goals & Objectives Program Positioning Target Audience Marketing Mix Milestones Be advised: 1. The template offers a roadmap, but you'll see that it requires careful thinking and planning. It forces you to answer my favorite question: "In order to what?" 2. As Linda is quick to point out, the advent of social media means they are evolving this template to adapt to emerging trends. As she shared with me: "The template is part of a larger process we've implemented around the marketing planning, design and production process. I'd be happy to speak with libraries about the process we use and how this document works within that process. I'm not sure how library-specific this is, though. I too come from a corporate background and so I've adapted marketing and product management approaches I've taken in the past to fit the library 'business' model." Download her template and my (dated) marketing plan here. Contact Linda directly at: lhazzan at torontopubliclibrary.ca -------------- next part -------------- An HTML attachment was scrubbed... URL: -------------- next part -------------- A non-text attachment was scrubbed... Name: MarketingPlanTemplate.pdf Type: application/pdf Size: 168814 bytes Desc: not available URL: From anderson_katie at oslmac.osl.state.or.us Wed Mar 31 13:18:00 2010 From: anderson_katie at oslmac.osl.state.or.us (Katie Anderson) Date: Wed, 31 Mar 2010 13:18:00 -0700 Subject: [Reading-For-Healthy-Families] Report on Latinos in the library Message-ID: <19FA7D98-1833-48CF-99E8-E714CDF7DC17@oslmac.osl.state.or.us> Hello! I just read Latinos and Public Library Perceptions, a report by Edward Flores and Harry Pachon. You may download and read it online: http://tiny.cc/jid6m. I recommend taking 5-10 minutes to read the Executive Summary on page 1, and review the tables on pages 17-20. Here are a few interesting findings: Although Spanish language materials are of importance to Latinos, their perceptions of staff service are a stronger factor in terms of increasing visits than Spanish language materials. Satisfaction with English language materials is more pivotal in increasing library visits than satisfaction with Spanish language materials. In addition, use of the library to learn English is the third biggest factor associated with higher library visits. Satisfaction was high with programs for children (85.5%) Among those who visited the library weekly or more, Latinos' top six reported reasons were: To read or borrow books (69.1%) To take children (33.6%) To use computers (32.6%) To look for information (31.7%) To study or do homework (28.8%) To borrow movies (24.5%) Libraries also should invest in creating children's programs that improve fluency, such as summer reading programs. Hopefully this will help you in planning children's programs. And, for those of you who cannot afford to maintain large collections of Spanish materials, keep in mind that this report indicates that perceptions of the staff have a greater impact on increasing visits. Katie Anderson, Library Development Services * Youth Services Consultant * Oregon Center for the Book Coordinator * Oregon State Library, 250 Winter St. NE, Salem, OR 97301 katie.anderson at state.or.us, 503-378-2528 -------------- next part -------------- An HTML attachment was scrubbed... URL: From anderson_katie at oslmac.osl.state.or.us Wed Mar 31 14:15:10 2010 From: anderson_katie at oslmac.osl.state.or.us (Katie Anderson) Date: Wed, 31 Mar 2010 14:15:10 -0700 Subject: [Reading-For-Healthy-Families] brain development videos at the State Library Message-ID: <7F1BF124-9996-49E6-90B9-DAE4EC31BB57@oslmac.osl.state.or.us> The following new videos are available for interlibrary loan from the Oregon State Library. I've highlighted the titles of most interest to youth services and school librarians in pink. If you would like to request these or other materials from the Oregon State Library please use your library's established interlibrary loan process or send your full name, the name of your library, complete title information, shipping address, and a phone number to the document delivery department at library.request at state.or.us or (fax) 503-588-7119. Items will be checked out to your library, not to you personally, for 4 weeks (print materials) or 2 weeks (videos). Materials will be delivered via mail or Orbis Cascade Alliance Courier, and you may return them the same way. 2004 OHSU Brain Awareness Lectures The Bard on the Brain: Understanding the Mind by Paul M. Matthews, MD Visions of the Mind: A New Way of Looking by Michael Psner, Ph.D Brain Child: Exploring Children's by David Amaral Ph.D Liars, Lovers and Heroes by Terrence J. Sejnowski, Ph.D Memory, Mind and Megabytes by Intel, OGI, OHUS, Alzheimer's Association The Undiscovered County by Floyd Bloom, MD Crossing the Blood/Brain Barrier: Lessons from the Great Wall of China 2003 OHSU Brain Awareness Lectures It's A Jungle In There by Robert Sapolsky, Ph.D The End of Stress As We Know It by Bruce McEwen, Ph.D The Memory Workout by Gary Small, MD Inside the Mind of Ira Flatow by Ira Flatow The Biology of Need by Eric Nextler, MD, Ph.D Deep-Brain technology: Stimulating Breakthroughs in Treating Parkinson's Disease 2002 OHSU Brain Awareness Lectures The Baby Brain from Neurons to Neighborhoods by Charles Nelson, Ph.D The Adolescent Brain by Robert Hitxemann, MD The Mature Brain, a Healthy Aging Brain by Christine Cassell, MD The Ever Developing Brain by Richard Restak, MD Alzheimer's Disease: Preventing or Delaying Dementia OHSU Brain Awareness Teacher Lectures Rewire Your Gray Matter by Michael Merzenich, Ph.D How Your Child Learns by Pat Wolfe, Ed.D, Ph.D Stress and the Young Child by Megan Gunner, Ph.D Brain Basis of Learning and Memory by Jeri Janowsky, Ph.D Our Magnificent Modular Brain by Robert Sylwester, Ph.D Coaching the Brain by E. Coughlin & Huhtala, Ph.Ds Understanding of Substance Abuse by R. Hitsemann, Ph.D Be sure to check out our Library and Information Science (LIS) blog (http://osl-lis.blogspot.com/) to discover the most recent additions to our LIS collection and search our catalog (http://oregon.gov/OSL/index.shtml) for our complete holdings. The library science collection is meant to support the whole Oregon library community. The Library Development Division welcomes your suggestions for acquisitions - see the blog for an input form or email us! This collection is funded with LSTA funds administered by the Oregon State Library. Katie Anderson, Library Development Services * Youth Services Consultant * Oregon Center for the Book Coordinator * Oregon State Library, 250 Winter St. NE, Salem, OR 97301 katie.anderson at state.or.us, 503-378-2528 -------------- next part -------------- An HTML attachment was scrubbed... URL: