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Hello! I just read the following blog post on marketing, and attached the sample marketing plan from the blog post so it's right at your finger tips. This is a great template, and one of the examples is a ready to read early literacy program which provides an excellent example of how you can use this planning tool to market your RFHF early literacy session and other early literacy activities you are working on.<br><br>You can read this online at: http://www.libraryjournal.com/blog/820000682/post/1130052513.html<br>The Bubble Room is a blog specifically about marketing and libraries.<br><br><div style="text-align: center;"> Katie Anderson, Library Development Services<br>* Youth Services Consultant * Oregon Center for the Book Coordinator *<br> Oregon State Library, 250 Winter St. NE, Salem, OR 97301<br> katie.anderson@state.or.us, 503-378-2528<br></div><br>>>>>>>>>>>>>>>>>>>>>>><br><br>
<div style="float: left; padding: 0pt 10px 10px 0pt;" align="center"><img src="http://a330.g.akamai.net/7/330/2540/20081208160943/www.libraryjournal.com/contents/images/alison55.jpg" alt="Alison Circle" name="image1130052513" align="center">
<a href="http://www.libraryjournal.com/blogger/3721.html">Alison Circle</a><br></div>
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<h1 class="blogpostTitle1">Marketing Plan Templates </h1><span style="color: rgb(0, 0, 0); font-size: 10px; font-weight: normal;">February
8, 2010</span>
<span class="infuse">
<font face="Arial">Many people have asked me for copies of my marketing
plan, which I'm happy to share. But I <img alt="" src="http://a330.g.akamai.net/7/330/2540/20100206180527/www.libraryjournal.com/articles/blog/820000682/20100208/toronto1.jpg" width="140" align="right" border="0" height="37">always have to add
this caution: the plan is dated. I recently came across a <font color="#ff6600"><strong>great resource</strong></font> that I think
you'll love and that is much more up-to-date.<br>
<br>
<font color="#ff6600"><strong>Linda Hazzan</strong></font> is director
of marketing and communications for </font><a target="_blank" href="http://www.torontopubliclibrary.ca/"><font face="Arial">Toronto
Public Library</font></a><font face="Arial">. She has developed an
easy-to-use marketing plan template and is happy to offer it up for you
to use. If you scratch your head and don't know where to begin when it
comes to marketing, this could be your knight in shining armor! It
covers:<br>
<br>
Goals & Objectives<br>
Program Positioning<br>
Target Audience<br>
Marketing Mix<br>
Milestones<br>
<br>
<font color="#ff6600"><strong>Be advised:<br>
</strong></font><br>
1. The template offers a roadmap, but you'll see that it requires
careful thinking and planning. It forces you to answer my favorite
question: "In order to</font> <font face="Arial">what?"<br>
<br>
2. As Linda is quick to point out, the advent of social media means they
are evolving this template to adapt to emerging trends. <br>
<br>
As she shared with me:<br>
</font><span lang="EN">
<p><font face="Arial">"The template is <font color="#ff6600"><strong>part
of a larger process</strong></font> we've implemented around the
marketing planning, design and production process. <font color="#ff6600"><strong>I'd
be happy to speak with libraries</strong></font> about the process we
use and how this document works within that process. I'm not sure how
library-specific this is, though. I too come from a corporate background
and so I've adapted marketing and product management approaches I've
taken in the past to fit the library 'business' model."<br>
<br>
Download her template and my (dated) marketing plan <a target="_blank" href="http://docs.google.com/leaf?id=0B3YB1OvhBWucODFjYmU4MzUtZDI5OS00YjA1LWE3Y2MtM2YzNjgzMjY3OTcy&hl=en">here</a>.<br>
Contact Linda directly at: <span lang="EN"><a target="_blank" href="http://lhazzan@torontopubliclibrary.ca/">lhazzan@torontopubliclibrary.ca</a></span></font></p>
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