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<P style="MARGIN: 0in 0in 0pt" class=MsoNormal>Hello!<SPAN
style="mso-spacerun: yes"> </SPAN>I just read <I
style="mso-bidi-font-style: normal">Latinos and Public Library Perceptions</I>,
a report by Edward Flores and Harry Pachon. <SPAN
style="mso-spacerun: yes"> </SPAN>You may download and read it online: <A
href="http://tiny.cc/jid6m">http://tiny.cc/jid6m</A>.<SPAN
class=544015718-31032010> </SPAN></P>
<P style="MARGIN: 0in 0in 0pt" class=MsoNormal><SPAN
class=544015718-31032010></SPAN> </P>
<P style="MARGIN: 0in 0in 0pt" class=MsoNormal>I recommend taking 5-10 minutes
to read the Executive Summary on page 1, and <SPAN
class=544015718-31032010>to </SPAN><SPAN class=544015718-31032010>review
</SPAN>the tables on pages 17-20.<SPAN style="mso-spacerun: yes">
</SPAN></P>
<P style="MARGIN: 0in 0in 0pt" class=MsoNormal><o:p> </o:p></P>
<P style="MARGIN: 0in 0in 0pt" class=MsoNormal>Here are a few interesting
findings:</P>
<BLOCKQUOTE style="MARGIN-RIGHT: 0px" dir=ltr><SPAN
style="COLOR: #231f20"><SPAN class=544015718-31032010>
<P style="MARGIN: 0in 0in 0pt; mso-layout-grid-align: none"
class=MsoNormal><SPAN style="COLOR: #231f20"><SPAN
class=544015718-31032010>-<FONT color=#000000>In the United States, the Latino
population is growing, and in the past decade, Latinos have become the largest
ethnic minority, surpassing the size of African American and Asian
communities. Continuing immigration and <STRONG>higher birthrates</STRONG>
among Latinos ensure future growth, and the expansion of Latino communities is
altering the demographics of even parts of the United States that have not
known large-scale immigration of Latinos to date. </FONT></SPAN></SPAN></P>
<P style="MARGIN: 0in 0in 0pt; mso-layout-grid-align: none"
class=MsoNormal><SPAN style="COLOR: #231f20"><SPAN
class=544015718-31032010><FONT color=#000000>[<SPAN
style="COLOR: #231f20"><o:p><SPAN class=544015718-31032010><SPAN
class=544015718-31032010><FONT color=#000000>If you are interested in learning
how many Latinos live in your city according to the 2000 census, find out
online at: <A
href="http://censtats.census.gov/pub/Profiles.shtml">http://censtats.census.gov/pub/Profiles.shtml</A>.
</FONT><A href="http://censtats.census.gov/cgi-bin/pct/pctProfile.pl."><FONT
color=#000000></A>Just remember, the census data is 10 years old and the
Latino population is growing fast so chances are these numbers are
low.]</FONT></SPAN></SPAN></o:p></SPAN></FONT></SPAN></SPAN></P>
<P style="MARGIN: 0in 0in 0pt; mso-layout-grid-align: none"
class=MsoNormal><SPAN style="COLOR: #231f20"><SPAN
class=544015718-31032010><FONT color=#000000><SPAN
style="COLOR: #231f20"><o:p><SPAN class=544015718-31032010><SPAN
class=544015718-31032010></SPAN></SPAN></o:p></SPAN></FONT></SPAN></SPAN> </P></SPAN></SPAN>
<P style="MARGIN: 0in 0in 0pt; mso-layout-grid-align: none"
class=MsoNormal><SPAN style="COLOR: #231f20"><SPAN
class=544015718-31032010>-</SPAN>Although Spanish language materials are of
importance to Latinos, their perceptions of staff service are a stronger
factor in terms of increasing visits than Spanish language
materials.<o:p></o:p></SPAN></P>
<P style="MARGIN: 0in 0in 0pt; mso-layout-grid-align: none"
class=MsoNormal><SPAN style="COLOR: #231f20"><o:p> </o:p></SPAN></P>
<P style="MARGIN: 0in 0in 0pt; mso-layout-grid-align: none"
class=MsoNormal><SPAN style="COLOR: #231f20"><SPAN
class=544015718-31032010>-</SPAN>Satisfaction with English language materials
is more pivotal in increasing library visits than satisfaction with Spanish
language materials. In addition, use of the library to learn English is the
third biggest factor associated with higher library
visits.<o:p></o:p></SPAN></P>
<P style="MARGIN: 0in 0in 0pt; mso-layout-grid-align: none"
class=MsoNormal><SPAN style="COLOR: #231f20"><o:p> </o:p></SPAN></P>
<P style="MARGIN: 0in 0in 0pt; mso-layout-grid-align: none"
class=MsoNormal><SPAN style="COLOR: #231f20"><SPAN
class=544015718-31032010>-</SPAN>Satisfaction was high with <B
style="mso-bidi-font-weight: normal">programs for children
(85.5%)</B><o:p></o:p></SPAN></P>
<P style="MARGIN: 0in 0in 0pt; mso-layout-grid-align: none"
class=MsoNormal><SPAN style="COLOR: #231f20"><o:p> </o:p></SPAN></P>
<P style="MARGIN: 0in 0in 0pt; mso-layout-grid-align: none"
class=MsoNormal><SPAN style="COLOR: #231f20"><SPAN
class=544015718-31032010>-</SPAN>Among those who visited the library weekly or
more, Latinos’ top six reported reasons were:<o:p></o:p></SPAN></P>
<UL style="MARGIN-TOP: 0in" type=disc>
<LI
style="MARGIN: 0in 0in 0pt; COLOR: #231f20; mso-layout-grid-align: none; mso-list: l0 level1 lfo1; tab-stops: list .5in"
class=MsoNormal>To read or borrow books (69.1%)<o:p></o:p>
<LI
style="MARGIN: 0in 0in 0pt; COLOR: #231f20; mso-layout-grid-align: none; mso-list: l0 level1 lfo1; tab-stops: list .5in"
class=MsoNormal><B style="mso-bidi-font-weight: normal">To take children
(33.6%)<o:p></o:p></B>
<LI
style="MARGIN: 0in 0in 0pt; COLOR: #231f20; mso-layout-grid-align: none; mso-list: l0 level1 lfo1; tab-stops: list .5in"
class=MsoNormal>To use computers (32.6%)<o:p></o:p>
<LI
style="MARGIN: 0in 0in 0pt; COLOR: #231f20; mso-layout-grid-align: none; mso-list: l0 level1 lfo1; tab-stops: list .5in"
class=MsoNormal>To look for information (31.7%)<o:p></o:p>
<LI
style="MARGIN: 0in 0in 0pt; COLOR: #231f20; mso-layout-grid-align: none; mso-list: l0 level1 lfo1; tab-stops: list .5in"
class=MsoNormal>To study or do homework (28.8%)<o:p></o:p>
<LI
style="MARGIN: 0in 0in 0pt; COLOR: #231f20; mso-layout-grid-align: none; mso-list: l0 level1 lfo1; tab-stops: list .5in"
class=MsoNormal>To borrow movies (24.5%) <o:p></o:p></LI></UL>
<P style="MARGIN: 0in 0in 0pt; mso-layout-grid-align: none"
class=MsoNormal><SPAN style="COLOR: #231f20"><o:p></o:p></SPAN></P>
<P style="MARGIN: 0in 0in 0pt; mso-layout-grid-align: none"
class=MsoNormal><SPAN style="COLOR: #231f20"><SPAN
class=544015718-31032010>-</SPAN>Libraries also should invest in creating <B
style="mso-bidi-font-weight: normal">children’s programs</B> that improve
fluency, such as summer reading programs.</SPAN></P></BLOCKQUOTE>
<P style="MARGIN: 0in 0in 0pt; mso-layout-grid-align: none"
class=MsoNormal><SPAN style="COLOR: #231f20"></SPAN> </P>
<P style="MARGIN: 0in 0in 0pt; mso-layout-grid-align: none"
class=MsoNormal><SPAN style="COLOR: #231f20"><o:p><SPAN
class=544015718-31032010>Hopefully this will help you plan services to
the Latino children in your community, and their families. <SPAN
style="COLOR: #231f20"><o:p><SPAN class=544015718-31032010><SPAN
class=544015718-31032010><FONT color=#000000>If you are interested in learning
how many Latinos live in your city according to the 2000 census, find out online
at: </FONT><A
href="http://censtats.census.gov/cgi-bin/pct/pctProfile.pl">http://censtats.census.gov/cgi-bin/pct/pctProfile.pl</A><FONT
color=#000000>. Just remember this data is almost 10 years old, and
</FONT></SPAN></SPAN></o:p></SPAN></SPAN></o:p></SPAN></P>
<P style="MARGIN: 0in 0in 0pt; mso-layout-grid-align: none"
class=MsoNormal><SPAN style="COLOR: #231f20"><o:p><SPAN
class=544015718-31032010><SPAN style="COLOR: #231f20"><o:p><SPAN
class=544015718-31032010><SPAN class=544015718-31032010><FONT
color=#000000></FONT></SPAN></SPAN></o:p></SPAN></SPAN></o:p></SPAN> </P>
<P style="MARGIN: 0in 0in 0pt; mso-layout-grid-align: none"
class=MsoNormal><SPAN style="COLOR: #231f20"><o:p><SPAN
class=544015718-31032010><SPAN style="COLOR: #231f20"><o:p><SPAN
class=544015718-31032010><SPAN class=544015718-31032010><FONT
color=#000000>Katie</FONT></SPAN></SPAN></o:p></SPAN></SPAN></o:p></SPAN></P>
<P style="MARGIN: 0in 0in 0pt; mso-layout-grid-align: none"
class=MsoNormal><SPAN style="COLOR: #231f20"><o:p><SPAN
class=544015718-31032010></SPAN></o:p></SPAN> </P></DIV>
<DIV> </DIV>
<DIV align=center>Katie Anderson, Library Development Services</DIV>
<DIV align=center>* Youth Services Consultant * Oregon Center for the Book
Coordinator *</DIV>
<DIV align=center>Oregon State Library, 250 Winter St. NE, Salem, OR 97301</DIV>
<DIV align=center><A
href="mailto:katie.anderson@state.or.us">katie.anderson@state.or.us</A>,
503-378-2528</DIV>
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