[Self-Management_OR] Article: Advertisement Strategies to Attract Middle-Aged Adults to CDSME

[Living WELL]

For your interest:
 "Low- and middle-income, middle-aged adults have high rates of disease and death from chronic disease, yet their participation in self-management programs is low. This may be because advertisements for such programs often target elderly, predominantly white, affluent adults. Our study used data from a parent randomized controlled trial to identify theoretically driven advertisement cues to engage low- and middle-income, middle-aged adults in the Chronic Disease Self-Management Program (CDSMP)."

  *   Full article: Communication Cues and Engagement Behavior: Identifying Advertisement Strategies to Attract Middle-Aged Adults to a Study of the Chronic Disease Self-Management Program<https://urldefense.proofpoint.com/v2/url?u=https-3A__t.emailupdates.cdc.gov_r_-3Fid-3Dh2553c313-2C11e2a068-2C11e8640a&d=DwMFaQ&c=7gilq_oJKU2hnacFUWFTuYqjMQ111TRstgx6WoATdXo&r=7hP85n9bl90FcIn-JbYkHamoEfevLZdRTx6VBDHHoOl4EmYNjUlNW_i1Xp7nuEhw&m=tOuon3eAGI6MD9FAR14DycvKTZTYvCYfMPRKt1qF9fU&s=BRktDHWakycCkK914VbIykJyyf7TGK3PAsOri_LsVaQ&e=>

J. Hildegard "Hilde" Hinkel, MPH
Health Systems Policy Specialist
OREGON HEALTH AUTHORITY
Public Health Division
Health Promotion & Chronic Disease Prevention
living.well at state.or.us<mailto:living.well at state.or.us>
Office: 971-673-3182
http://www.oregon.gov/OHA<http://links.govdelivery.com/track?type=click&enid=ZWFzPTEmbXNpZD0mYXVpZD0mbWFpbGluZ2lkPTIwMTYxMjIwLjY3OTEzNjMxJm1lc3NhZ2VpZD1NREItUFJELUJVTC0yMDE2MTIyMC42NzkxMzYzMSZkYXRhYmFzZWlkPTEwMDEmc2VyaWFsPTE2ODYxMTMzJmVtYWlsaWQ9YWxleGFuZHJhLmguYWxkYXlAZGhzb2hhLnN0YXRlLm9yLnVzJnVzZXJpZD1hbGV4YW5kcmEuaC5hbGRheUBkaHNvaGEuc3RhdGUub3IudXMmdGFyZ2V0aWQ9JmZsPSZtdmlkPSZleHRyYT0mJiY=&&&110&&&http://www.oregon.gov/OHA>

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