[CtyTobProMgrs] OHA News Release December 27: Enforcement starts Jan. 1 for law raising tobacco purchase age to 21

Wed Dec 27 13:41:54 PST 2017

Hello grantees,

This email is to follow-up the HPCDP communications plan for Tobacco 21.

As you know, Governor Kate Brown signed SB 754 into law on August 9, 2017. This law raised the minimum legal sale age of tobacco from 18 to 21. Enforcement of this law goes into effect Jan. 1, 2018.

Within the OHA-PHD, the Health Promotion and Chronic Disease Prevention (HPCDP) section is tasked with implementation, enforcement and communication regarding this new state law.

HPCDP developed a strategic communications plan to communicate the changes of this new state law, which included sending letters to tobacco retailers, placing ads in business journals and news publications and sending a press release.

The Tobacco 21 press release was sent by OHA Communications late this morning.

You can access the press release via this link:  http://bit.ly/2C1cK5q.  Additionally, I have included the text below.

OHA External Communications team will post a Tobacco 21 video to their Facebook page later today. This video was created to educate the general population on tobacco control in Oregon.

You are welcome to "like" and "share" the tobacco 21 video via @OregonHealthAuthority<https://www.facebook.com/OregonHealthAuthority/> on Facebook. You are also welcome to create your own post with the video using the following link: https://youtu.be/BmrwMUeSvss<http://links.govdelivery.com:80/track?type=click&enid=ZWFzPTEmbXNpZD0mYXVpZD0mbWFpbGluZ2lkPTIwMTcxMjI3LjgyOTY2NzIxJm1lc3NhZ2VpZD1NREItUFJELUJVTC0yMDE3MTIyNy44Mjk2NjcyMSZkYXRhYmFzZWlkPTEwMDEmc2VyaWFsPTE2OTUyNjcwJmVtYWlsaWQ9bWVnYW4uZS5nZXJkZXNAc3RhdGUub3IudXMmdXNlcmlkPW1lZ2FuLmUuZ2VyZGVzQHN0YXRlLm9yLnVzJnRhcmdldGlkPSZmbD0mbXZpZD0mZXh0cmE9JiYm&&&103&&&https://youtu.be/BmrwMUeSvss>.

Again, HPCDP is sharing the Tobacco 21 press release and video with you to keep you informed and to support your opportunities to gain local, earned media.

If you have any questions on how to use these materials to gain earned media please let me, or your liaison, know.

Thanks and Happy New Years!
Megan
________________________________
Megan E. Gerdes, MPH
Health Promotion Strategist
OREGON HEALTH AUTHORITY
Public Health Division
Health Promotion and Chronic Disease Prevention
megan.e.gerdes at dhsoha.state.or.us<mailto:megan.e.gerdes at dhsoha.state.or.us>
Desk: 971-673-1039
Cell:   503-752-6354
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From: Oregon Health Authority [mailto:oha at service.govdelivery.com]
Sent: Wednesday, December 27, 2017 11:31 AM
To: Gerdes Megan E <MEGAN.E.GERDES at dhsoha.state.or.us>
Subject: OHA News Release December 27: Enforcement starts Jan. 1 for law raising tobacco purchase age to 21

December 27, 2017

Media contacts:

Jonathan Modie, OHA, 971-246-9139, PHD.Communications at state.or.us<mailto:PHD.Communications at state.or.us>

Enforcement starts Jan. 1 for law raising tobacco purchase age to 21

SB 754, known as Tobacco 21, was passed by Oregon Legislature in 2017

PORTLAND, Ore.-Oregon will soon start enforcing a new law that raised the required minimum age to legally buy or obtain tobacco products from 18 to 21.

SB 754, known as Tobacco 21, has been in effect since Gov. Kate Brown signed it into law Aug. 9, 2017, with enforcement and fines beginning Jan. 1, 2018.

Oregon is the fifth state to increase the age to purchase tobacco, after California, Hawaii, Maine and New Jersey.

Under the new law, retailers can no longer sell tobacco products or inhalant delivery systems, such as a pipe or vaporizing device, to people younger than 21. Violations of the law are punishable by a fine of $50 for employees, $250 for store managers and $500 for store owners; for managers and owners, the fines double by the third offense.

OHA's Public Health Division is authorized to enforce the minimum age of tobacco sales law and coordinates with the Oregon State Policy to conduct state-sponsored compliance inspections.

Katrina Hedberg, MD, Oregon's state health officer and epidemiologist based at the Oregon Health Authority Public Health Division, said raising the minimum age for buying tobacco products and inhalant delivery systems is proven to reduce youth initiation of tobacco use. She noted nine of 10 adults report they started smoking before they were 19, and nearly 100 percent start before age 26.

"The earlier kids start using tobacco, the more at risk they are for becoming addicted to tobacco and developing chronic diseases such as heart disease, asthma and cancer," Hedberg said. "Raising the legal sale age for tobacco products to 21 can reduce smoking rates and reduce tobacco-related deaths."

Help is available for anyone in Oregon ready to quit tobacco. Call Oregon's toll-free Quit Line at 800-QUIT-NOW (800-784-8669) or, for Spanish, 855-DEJELO-YA (855-335356-92), or visit www.quitnow.net/oregon<http://links.govdelivery.com:80/track?type=click&enid=ZWFzPTEmbXNpZD0mYXVpZD0mbWFpbGluZ2lkPTIwMTcxMjI3LjgyOTY2NzIxJm1lc3NhZ2VpZD1NREItUFJELUJVTC0yMDE3MTIyNy44Mjk2NjcyMSZkYXRhYmFzZWlkPTEwMDEmc2VyaWFsPTE2OTUyNjcwJmVtYWlsaWQ9bWVnYW4uZS5nZXJkZXNAc3RhdGUub3IudXMmdXNlcmlkPW1lZ2FuLmUuZ2VyZGVzQHN0YXRlLm9yLnVzJnRhcmdldGlkPSZmbD0mbXZpZD0mZXh0cmE9JiYm&&&100&&&http://www.quitnow.net/oregon> or in Spanish, www.quitnow.net/oregonsp<http://links.govdelivery.com:80/track?type=click&enid=ZWFzPTEmbXNpZD0mYXVpZD0mbWFpbGluZ2lkPTIwMTcxMjI3LjgyOTY2NzIxJm1lc3NhZ2VpZD1NREItUFJELUJVTC0yMDE3MTIyNy44Mjk2NjcyMSZkYXRhYmFzZWlkPTEwMDEmc2VyaWFsPTE2OTUyNjcwJmVtYWlsaWQ9bWVnYW4uZS5nZXJkZXNAc3RhdGUub3IudXMmdXNlcmlkPW1lZ2FuLmUuZ2VyZGVzQHN0YXRlLm9yLnVzJnRhcmdldGlkPSZmbD0mbXZpZD0mZXh0cmE9JiYm&&&101&&&http://www.quitnow.net/oregonsp>.

People who see a retailer selling tobacco products or inhalant delivery systems to someone younger than 21 can report the violation with the business name, address and other information to Tobacco.Inspections at state.or.us<mailto:Tobacco.Inspections at state.or.us>.

Learn more about Tobacco 21 at www.HealthOregon.org/tobaccoretailsales<http://links.govdelivery.com:80/track?type=click&enid=ZWFzPTEmbXNpZD0mYXVpZD0mbWFpbGluZ2lkPTIwMTcxMjI3LjgyOTY2NzIxJm1lc3NhZ2VpZD1NREItUFJELUJVTC0yMDE3MTIyNy44Mjk2NjcyMSZkYXRhYmFzZWlkPTEwMDEmc2VyaWFsPTE2OTUyNjcwJmVtYWlsaWQ9bWVnYW4uZS5nZXJkZXNAc3RhdGUub3IudXMmdXNlcmlkPW1lZ2FuLmUuZ2VyZGVzQHN0YXRlLm9yLnVzJnRhcmdldGlkPSZmbD0mbXZpZD0mZXh0cmE9JiYm&&&102&&&http://www.healthoregon.org/tobaccoretailsales>. A YouTube video about the new law is available at https://youtu.be/BmrwMUeSvss<http://links.govdelivery.com:80/track?type=click&enid=ZWFzPTEmbXNpZD0mYXVpZD0mbWFpbGluZ2lkPTIwMTcxMjI3LjgyOTY2NzIxJm1lc3NhZ2VpZD1NREItUFJELUJVTC0yMDE3MTIyNy44Mjk2NjcyMSZkYXRhYmFzZWlkPTEwMDEmc2VyaWFsPTE2OTUyNjcwJmVtYWlsaWQ9bWVnYW4uZS5nZXJkZXNAc3RhdGUub3IudXMmdXNlcmlkPW1lZ2FuLmUuZ2VyZGVzQHN0YXRlLm9yLnVzJnRhcmdldGlkPSZmbD0mbXZpZD0mZXh0cmE9JiYm&&&103&&&https://youtu.be/BmrwMUeSvss>.

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