[Fruitsandveggies] Promote Fruits and Veggies...At the Grocery Store!

[Oregon Fruit and Vegetable Program]

Oregon Fruit and Vegetable Program

Promote Fruits and Veggies...
At the Grocery Store!
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In This Newsletter

Tips for Working with Retailers
Fun Ideas
Resources 
Lane County Extension Partners with Albertsons

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Quick Links

Eat Well Oregon [http://rs6.net/tn.jsp?e=001-rG5AIdOCHkS4B75wOX8RPDpD9FNAIkbNj7Y2jOteYEiRGj-5pW2tjFfYVnrt-LMwh5ikMlcWKLHioYZcNe9Xaro9HM9zkyk3IpJdFoRkFUO77DFU8K4plTzzk_IC1ZzkPyrt8TS3sl3hXeHLMLepw==]

Fruits and Veggies More Matters [http://rs6.net/tn.jsp?e=001-rG5AIdOCHkCe2i2Qxp4SwJVmyTU3zRSXVvUYrCfFY824eJRty87mQ_T2XjMTapSz9I02ZLaNkDjDDSLL6DBA5vtNiu9YtBGQ6l3S-TmQPD4P2_MUW-llkKOpJEBVNz3MA9AOZdg6nU=]

Join the Oregon Fruits and Veggies List Serve [http://rs6.net/tn.jsp?e=001-rG5AIdOCHlo0IK4OC_ENnRWFh8wR9nmRcs4PI_yk89RcxA90WXiti_UiYUsvSV87z3IYnvxfj29NtO5SEgsf4S7P3h4BpzUnM0bvsoDkRL_nRzrZvjO3gfWUE4tCnTsULkSQA-_117_P24wxWuG6Q==]
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Issue: 3

May/2008
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Promote Fruits and Veggies...At the Grocery Store!

Your grocery store is the perfect place to educate consumers on selecting and preparing
fresh, frozen and canned fruits and vegetables. Stores are interested in events 
that offer customer's fun as well as information. Here are some tips for working
 with your local retailer to promote fruits and veggies.
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Tips for Working with Retailers


*
Find out which retailers in your area are Fruit and Veggies¾More Matters® licensees.
Licensed grocery store in Oregon include Albertsons, C & K Market in Brookings,
Fred Myer, Safeway and QFC. If you would like to work with a retailer who is not
 licensed, we may be able to provide a limited term license for an one-time event.

*
Do your homework. Get to know the stores in your area before you develop a plan 
or make contact with the produce manager. Who are they?  Are they large or small?
Is there room for an in-store demo without interfering with customers? How would
 you define their customers? Low income? Upscale? Diverse? Young or old?

*
Get in touch. Make an appointment with the produce manager 6 to 9 months before 
the target date of your event. Limit your meeting to 20 to 30 minutes and then get
to the point. What do you want to do and how will it benefit the retailer?

*
See below for suggestions for fun events and promotions. If you don't have a specific
idea it still may be worthwhile to make contact with a retailer. Introduce yourself
and your interests and offer to provide your assistance supporting an event the 
retailer might be already planning. Letting them know who you are and that you are
available might be a great first step in opening the door to future events.
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Fun Ideas


* Invite your local media on a grocery store tour to show the many fruits and vegetables
available.
* Plan a grocery store tour for shoppers that focuses on how to select, store and
prepare fruits and vegetables. (See Resources below for grocery store tour guides.)
* Showcase and sample the incredible variety of fresh fruits and vegetables available
at your store. For example, display the large number of apple varieties.
* Demonstrate and sample fruit and vegetable recipes throughout the store to promote
the message "All forms Count." Offer samples in the produce department, in the frozen
foods section and the canned foods section.
* Coordinate a health fair at your store.
* Your grocery store may not be aware of all the resources offered by Produce for
Better Health Foundation. Show examples of point-of-sale promotional materials that
are available to them. (See PBH catalog below.)
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Resources

Supermarket Scavenger Hunt [http://rs6.net/tn.jsp?e=001-rG5AIdOCHn8IaV7gk4Oke-UyeYC94inlzyhgKtbWGebp7AGT-9Y18GueR3T5ev_bGQn4xqcSPM2uvT4XbX_hPZRf243RrXbDMUQKsRnpxZKNJfoWJD69hmJVBLdhSfTw8h6xJsWfjAmKHgyqgHawjFT6h63g0Tu]

How to Create Lasting, Win-Win Partnerships With the Food Industry [http://rs6.net/tn.jsp?e=001-rG5AIdOCHlPRddviNBW7g_QwVSfhK8LECpIl1CoqMcjtStz-xxte0DbkiwhRzn_P7xfc1yM7VWxPUIJeqzYdByPXyKbJcDGsQt_s1l0aZV5iecgfYwWNpsNOa20og9qHP40JvcJcTin0zlJ3raUbuHEmRZj1m2ZFoP-5Iifn3d84nfiNtatQWQmxfXHDdsI]

The Network for a Healthy California Fruit and Vegetable Store Tour Guide [http://rs6.net/tn.jsp?e=001-rG5AIdOCHnx9RQvXEUxfxUZUeFketFoiDsdU9PvM0pCdnQmdsA4vaxpmdccoEJ85oWxKdqL2_HlwzWfr8WDV8D1bBBfjT8LixRRbRS8OJZgDP44EXwaU9C8e2YbgubB0XcncwDWCUlIiM2tv06O3W62ClNVH9RR_P7oXs9md-klMcA8CYew6A==]

Get Smart! As You Shop Tips [http://rs6.net/tn.jsp?e=001-rG5AIdOCHnknV3WiTRrUq5fmYs_CXbLjOLvdEnnXICyPtMM3LIR3vnmmuKalW51YXWDFt8mUmanLF7xixSUCD4XAppTVg9la6luR1BMZHuUbS1u2AUlkqHUTAK2FwIcocf1CY6It8LtYBpj-Nlz8X5JNSBDeBHs]

Produce for Better Health Catalog [http://rs6.net/tn.jsp?e=001-rG5AIdOCHmuc8gY86cnOwJoERze9JZZSX_rj1oMvFHGnwHAhxpLmWZg001AVWQRX2RMQ9iVqWOKlwMSQ7AQvXhg2bB_01hguhLt6rPdVMuVBxZHEtT0qg==]
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Lane County Extension Partners with Albertsons

During the launch of Fruits & Veggies - More Matters in March 2007 the OSU/Lane
County Extension Service Nutrition Education Program worked with 5 Albertsons around
Eugene and Springfield to promote fruits and vegetables. Grocers supplied the fruits
and veggies for sampling. Nutrition Education Program Instructors prepared produce
and provided a low-fat veggie dip for sampling with veggies along with handouts 
and recipes.


Albertsons produce managers were supportive and cooperative of the project, going
beyond what was asked by providing tables, giving instructors favorable spots in
 the produce section and providing pre-prepared produce. One or two managers even
weighed in on the produce selection, choosing items which were relatively unfamiliar
to most people, i.e. grapples. The public was very receptive to the demonstrations.
The instructors enjoyed the outreach event and would do it again as a part of their
program.
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Share Your Story

Do you have a story about working with a retailer that you would like to share? 
Or how about new idea for working with grocery stores? Share your story with other
Oregon Fruits and Veggies List Serve Members at fruitsandveggies at listsmart.osl.state.or.us
[mailto:fruitsandveggies at listsmart.osl.state.or.us].


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Oregon Fruit and Vegetable Program | Oregon Public Health Division | 800 NE Oregon St., Suite 730 | Portland | OR | 97232
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