[Libs-Or] Fwd: [srrtac-l] ebooks

[Diedre Conkling]

I thought that this was a really interesting comment, similar in some
ways to the way Baen is looking at ebooks.


---------- Forwarded message ----------
From: John Kintree <jkintree at swbell.net>
Date: Wed, Mar 9, 2011 at 9:51 AM
Subject: [srrtac-l] ebooks
To: srrtac-l at ala.org


  This tidbit just appeared in the news at slashdot.org.
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*"Joe Konrath has an interesting interview with independent writer John
Locke who currently holds the coveted #1 spot in the Amazon Top 100 and has
sold just over 350,000 downloads on Kindle of his 99 cent
books<http://jakonrath.blogspot.com/2011/03/guest-post-by-john-locke.html>since
January 1st of this year, which, with a royalty rate of 35%, is an
annual income well over $500k. Locke says that 99 cents is the magic number
and adds that when he lowered the price of his book The List from $2.99 to
99 cents, he started selling 20 times as many
copies<http://www.amazon.com/gp/bestsellers/digital-text/154606011/ref=pd_ts_zgc_kinc_154606011_mor1?pf_rd_p=1276270382&pf_rd_s=right-3&pf_rd_t=101&pf_rd_i=1286228011&pf_rd_m=ATVPDKIKX0DER&pf_rd_r=0WFQA2VNJM34XFVFRF6N>—
about 800 a day, turning his loss lead into his biggest earner. 'These
days the buying public looks at a $9.95 eBook and pauses. It's not an
automatic sale,' says Locke. 'And the reason it's not is because the buyer
knows when an eBook is priced ten times higher than it has to be. And so the
buyer pauses. And it is in this pause—this golden, sweet-scented pause—that
we independent authors gain the advantage, because we offer incredible
value.' Kevin Kelly predicts that within 5 years all digital books will cost
99 cents <http://www.kk.org/thetechnium/archives/2011/03/99_cent_books.php>.
'I don't think publishers are ready for how low book prices will go,' writes
Kelly. 'It seems insane, dangerous, life threatening, but inevitable.'"
*****************************************************************
Regards,
John Kintree

*



-- 

*Diedre Conkling**
Lincoln County Library District
P.O. Box 2027
Newport, OR 97365
Phone & Fax: 541-265-3066
Work email**: **diedre at lincolncolibrarydist.org*<diedre at lincolncolibrarydist.org>
*
Home email: **diedre08 at gmail.com* <diedre08 at gmail.com>
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