[Libs-Or] OLA Quarterly seeks submissions! Feb. 10th deadline. Library Marketing and Communications

[Charles Wood]

OLA Quarterly seeks submissions! Feb. 10th deadline.
Theme: Library Marketing and Communications

The Oregon Library Association Quarterly is seeking submissions for the
Winter 2015 issue.  The OLAQ is a professional/academic journal that
showcases the writing and work of library employees in Oregon. Authors
retain the rights to their work, and past authors have gone on to have
their articles published in magazines such as American Libraries.


The OLAQ has global reach because it is indexed by Library Literature &
Information Science and Library, Information Science & Technology
Abstracts. Full text of the OLAQ is also available through HW Wilson's
Library Literature and Information Science Full Text and EBSCO Publishing's
Library, Information Science and Technology Abstracts (LISTA) with Full
Text.


The author deadline has been extended to February 10th, 2015.  See
instructions for authors here:
<http://commons.pacificu.edu/olaq/author_instructions.html>

http://commons.pacificu.edu/olaq/author_instructions.html


<http://commons.pacificu.edu/olaq/author_instructions.html>

The theme for the winter issue is Library Marketing and Communications, and
will be guest edited by Joan Petit, Communications and Outreach Librarian
at Portland State University. Joan invites potential authors to email her
their ideas at jpetit at pdx.edu. Final articles will be due to Joan on
February 10. If you have any questions, please get in touch with Joan.


More about the theme:

Library Marketing and Communications

Oregon libraries provide an incredible array of resources and services, but
sometimes we struggle to educate our users and each other about all that is
available. Over the past several years, many libraries have become more
intentional in our efforts to market and promote our offerings, through
traditional PR and advertisements as well as newer approaches like social
media. However, we may lack the expertise to do this well--or lack the
budget to implement all of our ideas.



The winter issue of OLA Quarterly will focus on library marketing and
communications. We want to examine how Oregon libraries--whether school,
public, special, or academic--communicate with our users. What's the most
effective way to reach them? What successes have we experienced? What
challenges and failures? How do we incorporate marketing functions into our
libraries? How do we gain the skills we need to do this well? And how do we
keep up with the fast-changing landscape of social media?



Possible paper topics include the following:

Marketing and communications successes

Marketing and communications challenges, failures, and lessons learned
(sometimes we learn more when things don't work!)

Market research: how do we learn about our users?

Communications plans: what are best practices for developing a a formal
plan or strategy? How do we make sure we take the time to plan? How do we
balance planning and implementation?

PR and media relations: is the press release an effective tool? What's the
best way to develop relationships with local media?

Social media: which social media are most effective and most challenging?
How do we keep up with new social media? What strategies work best with
various social media?

Organizational structure for marketing and communications: who is
responsible for marketing the library? How do we include librarians and
library staff who don't have formal marketing assignments? What tasks do we
do in-house and when do we rely on outside expertise?

Internal communications: how do we make sure we are sharing important
information internally?

Value of marketing and communications

Skills, knowledge, and training: how do we develop our own skills in
writing, graphic design, and media relations?

Generational issues: communicating with various user groups (kids, senior
citizens, college students, etc)

Marketing and communications for development and fundraising



Happy New Year!



Charles Wood

OLAQ Coordinator

http://commons.pacificu.edu/olaq/

wuchakewu at gmail.com
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