[OMS_MANAGERS] Press Kits?

[Kelly Haverkate]

Thanks Sheri and Peggy & Lloyd!
All great ideas.  It sure gives me a place to get started!

Happy New Year!  See you in January,

Kelly



On Tue, Dec 27, 2011 at 1:53 PM, Sheri Stuart <sheri.stuart at state.or.us>wrote:

>  Great advice! I do have a few samples I will copy and get to you. Sheri
>
>  Sheri Stuart, Coordinator
> Oregon Main Street
> 725 Summer St., Suite C
> Salem, OR  97301
> 503.986.0679
> www.oregonheritage.org
>
>
>
>
>
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> >>> "Peggy Moretti" <peggym at historicpreservationleague.org> 12/27/2011
> 11:31 AM >>>
>
> Hi, Kelly!****
>
> I would create something that you could print or email as a pdf file.  You
> could create a virtual brochure as a page on your Main Street website with
> downloadable pdfs.****
>
> ** **
>
> From my old PR/Marketing days, a press kit would include a brochure (who
> you are, what you offer, perhaps some history/background, what sets you
> apart, and especially what NEED you can fulfill).****
>
> ** **
>
> Other components might include special offers/incentives; case studies or
> examples of success stories; press clippings; calendar of events or
> marketing initiatives they could benefit from… and the obvious aspect of
> who to contact.  “For an informal tour of Historic Downtown Dayton or more
> information, contact ______”****
>
> ** **
>
> Sometimes a common mistake is to try to pack every little bit of info into
> a marketing piece, but that overwhelms and clutters it up.  The goal isn’t
> to “close the deal,” but to spark sufficient interest to contact you.
> Think of three key points that could make people want to learn more.****
>
> ** **
>
> Sorry I don’t have an example appropriate for Main Street, but thought I’d
> share some thoughts – many of which you probably already know!****
>
> ** **
>
> Smiles - ****
>
> *Peggy *
>
> ** **
>
> Peggy Moretti****
>
> Historic Preservation League of Oregon****
>
> 503 243-1923****
>
> www.HistoricPreservationLeague.org      ****
>
> Facebook:
> http://www.facebook.com/pages/Historic-Preservation-League-of-Oregon/107993096715?v=wall&viewas=0
> ****
>
> ** **
>
> *From:* oms_managers-bounces at listsmart.osl.state.or.us [mailto:
> oms_managers-bounces at listsmart.osl.state.or.us] *On Behalf Of *Kelly
> Haverkate
> *Sent:* Monday, December 26, 2011 6:32 PM
> *To:* Managers OMS
> *Subject:* [OMS_MANAGERS] Press Kits?****
>
> ** **
>
> Does anyone have examples of press packets that they've used to market
> their downtown to prospective businesses?
>
> I'm picturing a folder with your downtown organization brochure
> Printed material describing your vision for downtown
> accomplishments/ goals
> etc.....
>
> Thanks very much!
>
> Happy New Year!
>
> Kelly Haverkate
> Dayton Community Development Association
>
> ****
>
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