[OMS_MANAGERS] Press Kits?

[Sheri Stuart]

Great advice! I do have a few samples I will copy and get to you. Sheri
 
Sheri Stuart, Coordinator
Oregon Main Street
725 Summer St., Suite C
Salem, OR  97301
503.986.0679
www.oregonheritage.org ( http://www.oregonheritage.org/ )

 
 
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>>> "Peggy Moretti" <peggym at historicpreservationleague.org> 12/27/2011
11:31 AM >>>

Hi, Kelly!
I would create something that you could print or email as a pdf file. 
You could create a virtual brochure as a page on your Main Street
website with downloadable pdfs.
 
>From my old PR/Marketing days, a press kit would include a brochure
(who you are, what you offer, perhaps some history/background, what sets
you apart, and especially what NEED you can fulfill).
 
Other components might include special offers/incentives; case studies
or examples of success stories; press clippings; calendar of events or
marketing initiatives they could benefit from… and the obvious aspect of
who to contact.  “For an informal tour of Historic Downtown Dayton or
more information, contact ______”
 
Sometimes a common mistake is to try to pack every little bit of info
into a marketing piece, but that overwhelms and clutters it up.  The
goal isn’t to “close the deal,” but to spark sufficient interest to
contact you.  Think of three key points that could make people want to
learn more.
 
Sorry I don’t have an example appropriate for Main Street, but thought
I’d share some thoughts – many of which you probably already know!
 
Smiles - 
Peggy 
 
Peggy Moretti
Historic Preservation League of Oregon
503 243-1923
www.HistoricPreservationLeague.org      
Facebook:
http://www.facebook.com/pages/Historic-Preservation-League-of-Oregon/107993096715?v=wall&viewas=0
   
 
From:oms_managers-bounces at listsmart.osl.state.or.us
[mailto:oms_managers-bounces at listsmart.osl.state.or.us] On Behalf Of
Kelly Haverkate
Sent: Monday, December 26, 2011 6:32 PM
To: Managers OMS
Subject: [OMS_MANAGERS] Press Kits?

 
Does anyone have examples of press packets that they've used to market
their downtown to prospective businesses?

I'm picturing a folder with your downtown organization brochure
Printed material describing your vision for downtown
accomplishments/ goals
etc.....

Thanks very much!

Happy New Year!  

Kelly Haverkate
Dayton Community Development Association

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