[OMS_MANAGERS] FW: Notes on fund raising from National Trust conference

[STUART Sheri * OPRD]

Peggy Moretti, executive director of Restore Oregon, attended the National Trust's Preservation Conference. Below are notes she shared on a session she attended on the shifting environment of Fundraising. The info looks absolutely pertinent for the main street network!
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NOTES on the shifting environment of FUND RAISING
from the 2014 NTHP CONFERENCE:


Amy Maniatis, NTHP - on social/electronic media:

*         People are buying a STORY.

*         Use multiple platforms to tell it.

*         Instagram is an important way to leverage the "pictures that tell a thousand words."

*         Find the right story tellers.

*         Turn over / empower your community to tell the stories (it's a key way for them to engage with you)

Marsh Davis, Landmarks Indiana - on corporate sponsorship/giving:

*         Cultivate the perception of preservation - as a means of getting things done.

*         Work with Community Development Corporations - target distressed places

*         Don't be the "preservation police" - let Landmarks Commissions do that

*         Convey COMMUNITY IMPACT

*         Promote PARTNERSHIPS - ask how can we build a partnership relationship with this corporation

Robert Bull, NTHP - on Individual giving (10 Lessons):
10.  Its easier to get more from a current donor than to get a new donor.  Saying THANK YOU many ways is critical.
9.    First gifts are rarely major gifts; major gifts are rarely final gifts.
8.    Having wealth is not reason enough to give a gift.
7.    The most common reason people do not give is that they were not asked.
6.    People give to people who give.  Have a donor ask a donor.
5.    Fund raising bogs down from lack of volunteers, not lack of prospects.
4.    Preservation cannot compete with healthcare, homelessness, or unemployment.
3.    Make the donor the HERO of the story.  "You are a part of history! Tell us your story."
2.    Donor FIELD TRIPS advance our mission faster.
1.    Unrestricted gifts have become a commodity.
Ask, How are we ENGAGING major donors?  How do we RECOGNIZE major donors?


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