[OMS_MANAGERS] FW: Notes on fund raising from National Trust conference

[Kelly Haverkate]

Great info, thanks Sheri & Peggy!

On Fri, Nov 21, 2014 at 2:48 PM, STUART Sheri * OPRD <
Sheri.Stuart at oregon.gov> wrote:

>  Peggy Moretti, executive director of Restore Oregon, attended the
> National Trust’s Preservation Conference. Below are notes she shared on a
> session she attended on the shifting environment of Fundraising. The info
> looks absolutely pertinent for the main street network!
>  ------------------------------
>
> *NOTES on the shifting environment of FUND RAISING*
>
> *from the 2014 NTHP CONFERENCE:*
>
>
>
>
>
> *Amy Maniatis, NTHP – on social/electronic media:*
>
> ·         People are buying a STORY.
>
> ·         Use multiple platforms to tell it.
>
> ·         Instagram is an important way to leverage the “pictures that
> tell a thousand words.”
>
> ·         Find the right story tellers.
>
> ·         Turn over / empower your community to tell the stories (it’s a
> key way for them to engage with you)
>
>
>
> *Marsh Davis, Landmarks Indiana – on corporate sponsorship/giving:*
>
> ·         Cultivate the perception of preservation – as a means of
> getting things done.
>
> ·         Work with Community Development Corporations – target
> distressed places
>
> ·         Don’t be the “preservation police” – let Landmarks Commissions
> do that
>
> ·         Convey COMMUNITY IMPACT
>
> ·         Promote PARTNERSHIPS – ask how can we build a partnership
> relationship with this corporation
>
>
>
> *Robert Bull, NTHP – on Individual giving (10 Lessons):*
>
> 10.  Its easier to get more from a current donor than to get a new donor.
> Saying THANK YOU many ways is critical.
>
> 9.    First gifts are rarely major gifts; major gifts are rarely final
> gifts.
>
> 8.    Having wealth is not reason enough to give a gift.
>
> 7.    The most common reason people do not give is that they were not
> asked.
>
> 6.    People give to people who give.  Have a donor ask a donor.
>
> 5.    Fund raising bogs down from lack of volunteers, not lack of
> prospects.
>
> 4.    Preservation cannot compete with healthcare, homelessness, or
> unemployment.
>
> 3.    Make the donor the HERO of the *story*.  “You are a part of
> history! Tell us your story.”
>
> 2.    Donor FIELD TRIPS advance our mission faster.
>
> 1.    Unrestricted gifts have become a commodity.
>
> Ask, How are we ENGAGING major donors?  How do we RECOGNIZE major donors?
>
>
>
>
>
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