[Self-Management_OR] FW: First-Ever Prediabetes Awareness Campaign Reaches Millions at Risk

Wed Jan 27 09:01:01 PST 2016

Hi all -

Last  week, a national prediabetes awareness campaign was launched by the Ad Council in collaboration with the Centers for Disease Control and Prevention's Division of Diabetes Translation, American Diabetes Association, and American Medical Association. This campaign has been designed to help people understand their risk for prediabetes so they can take steps to prevent type 2 diabetes.

Public service announcements (PSAs) are being distributed through TV and radio outlets, as well as print, mobile, and web channels. The PSAs encourage people to visit DoIHavePrediabetes.org<http://links.govdelivery.com:80/track?type=click&enid=ZWFzPTEmbWFpbGluZ2lkPTIwMTYwMTIxLjU0MDk2NzIxJm1lc3NhZ2VpZD1NREItUFJELUJVTC0yMDE2MDEyMS41NDA5NjcyMSZkYXRhYmFzZWlkPTEwMDEmc2VyaWFsPTE3MDY1NDUwJmVtYWlsaWQ9bGF1cmEuZi5jaGlzaG9sbUBzdGF0ZS5vci51cyZ1c2VyaWQ9bGF1cmEuZi5jaGlzaG9sbUBzdGF0ZS5vci51cyZmbD0mZXh0cmE9TXVsdGl2YXJpYXRlSWQ9JiYm&&&102&&&https://doihaveprediabetes.org/.> to find out their prediabetes risk. The website features a short quiz, lifestyle tips, and links to prevention programs across the country that are recognized by CDC as part of the National Diabetes Prevention Program<http://links.govdelivery.com:80/track?type=click&enid=ZWFzPTEmbWFpbGluZ2lkPTIwMTYwMTIxLjU0MDk2NzIxJm1lc3NhZ2VpZD1NREItUFJELUJVTC0yMDE2MDEyMS41NDA5NjcyMSZkYXRhYmFzZWlkPTEwMDEmc2VyaWFsPTE3MDY1NDUwJmVtYWlsaWQ9bGF1cmEuZi5jaGlzaG9sbUBzdGF0ZS5vci51cyZ1c2VyaWQ9bGF1cmEuZi5jaGlzaG9sbUBzdGF0ZS5vci51cyZmbD0mZXh0cmE9TXVsdGl2YXJpYXRlSWQ9JiYm&&&103&&&http://www.cdc.gov/diabetes/prevention/index.html>. Please scroll down to the forwarded email from the CDC below my signature for more information on this campaign.

Building on the Ad Council's national PSA distribution, here in Oregon the American Diabetes Association will be working on getting donated billboard spots to promote the campaign, as well as pursuing statewide and local media earned media coverage.

As a result of this campaign, we expect an increased number of people will talk to health care providers about their risk for diabetes. We hope to see increased referrals to and participation in CDC-recognized lifestyle change programs that are operating under the National Diabetes Prevention Program (DPP). In addition to the CDC's registry of programs<https://nccd.cdc.gov/DDT_DPRP/Registry.aspx?STATE=OR>, OHA's Health Promotion and Chronic Disease Prevention Section has created a list of DPP programs by county throughout Oregon<http://public.health.oregon.gov/PreventionWellness/SelfManagement/Documents/oregon_dpp_contacts.pdf>.

Feel free to contact me with any questions about the prediabetes awareness campaign or to discuss efforts you can take in your communities to establish, sustain and promote diabetes prevention programs.

Thanks,
Andrew

Andrew Epstein, MPH, CHES
Community Programs Liaison | Diabetes Program Coordinator
Public Health Division
andrew.d.epstein at state.or.us<mailto:andrew.d.epstein at state.or.us>
Phone 971-673-2379 | Mobile 503-969-5816

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From: Centers for Disease Control & Prevention [mailto:cdc at service.govdelivery.com]
Sent: Thursday, January 21, 2016 8:30 AM
Subject: First-Ever Prediabetes Awareness Campaign Reaches Millions at Risk

A Guy with Prediabetes Walks into a Bar...

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[Banner600]

January 21, 2016

A Guy with Prediabetes Walks into a Bar...
[Bacon lovers 4]

[social media graphic image]86 million American adults have prediabetes. Only 10% of them know they have it.

This month while New Year's resolutions are still top of mind, the first-ever national prediabetes awareness campaign launched on TV, radio, print, and digital media. The campaign's humorous approach calls attention to the very real problem of prediabetes, a serious health condition few people know about but many have.

The Ad Council collaborated with the Centers for Disease Control and Prevention's Division of Diabetes Translation, American Diabetes Association, and American Medical Association to develop the witty, engaging campaign. The materials were designed to help people understand their risk for prediabetes so they can take steps to prevent type 2 diabetes.

Public service announcements (PSAs) were created in English and Spanish and are being distributed through thousands of TV and radio outlets, as well as print, mobile, and web channels (all run in time and space donated by the media). The PSAs encourage people to visit DoIHavePrediabetes.org<http://links.govdelivery.com:80/track?type=click&enid=ZWFzPTEmbWFpbGluZ2lkPTIwMTYwMTIxLjU0MDk2NzIxJm1lc3NhZ2VpZD1NREItUFJELUJVTC0yMDE2MDEyMS41NDA5NjcyMSZkYXRhYmFzZWlkPTEwMDEmc2VyaWFsPTE3MDY1NDUwJmVtYWlsaWQ9bGF1cmEuZi5jaGlzaG9sbUBzdGF0ZS5vci51cyZ1c2VyaWQ9bGF1cmEuZi5jaGlzaG9sbUBzdGF0ZS5vci51cyZmbD0mZXh0cmE9TXVsdGl2YXJpYXRlSWQ9JiYm&&&102&&&https://doihaveprediabetes.org/.> to find out their prediabetes risk. The website features a short quiz, lifestyle tips, and links to prevention programs across the country that are recognized by CDC as part of the National Diabetes Prevention Program<http://links.govdelivery.com:80/track?type=click&enid=ZWFzPTEmbWFpbGluZ2lkPTIwMTYwMTIxLjU0MDk2NzIxJm1lc3NhZ2VpZD1NREItUFJELUJVTC0yMDE2MDEyMS41NDA5NjcyMSZkYXRhYmFzZWlkPTEwMDEmc2VyaWFsPTE3MDY1NDUwJmVtYWlsaWQ9bGF1cmEuZi5jaGlzaG9sbUBzdGF0ZS5vci51cyZ1c2VyaWQ9bGF1cmEuZi5jaGlzaG9sbUBzdGF0ZS5vci51cyZmbD0mZXh0cmE9TXVsdGl2YXJpYXRlSWQ9JiYm&&&103&&&http://www.cdc.gov/diabetes/prevention/index.html>.

Ready to see for yourself? Check out the campaign YouTube channel<http://links.govdelivery.com:80/track?type=click&enid=ZWFzPTEmbWFpbGluZ2lkPTIwMTYwMTIxLjU0MDk2NzIxJm1lc3NhZ2VpZD1NREItUFJELUJVTC0yMDE2MDEyMS41NDA5NjcyMSZkYXRhYmFzZWlkPTEwMDEmc2VyaWFsPTE3MDY1NDUwJmVtYWlsaWQ9bGF1cmEuZi5jaGlzaG9sbUBzdGF0ZS5vci51cyZ1c2VyaWQ9bGF1cmEuZi5jaGlzaG9sbUBzdGF0ZS5vci51cyZmbD0mZXh0cmE9TXVsdGl2YXJpYXRlSWQ9JiYm&&&104&&&https://www.youtube.com/channel/UCFG5XgDdJHkz2aW7UJ2jn7A>. And be sure to look-and listen-for them on your favorite TV, radio, and digital channels.

________________________________
For more information:

  *   DoIHavePrediabetes.org<http://links.govdelivery.com:80/track?type=click&enid=ZWFzPTEmbWFpbGluZ2lkPTIwMTYwMTIxLjU0MDk2NzIxJm1lc3NhZ2VpZD1NREItUFJELUJVTC0yMDE2MDEyMS41NDA5NjcyMSZkYXRhYmFzZWlkPTEwMDEmc2VyaWFsPTE3MDY1NDUwJmVtYWlsaWQ9bGF1cmEuZi5jaGlzaG9sbUBzdGF0ZS5vci51cyZ1c2VyaWQ9bGF1cmEuZi5jaGlzaG9sbUBzdGF0ZS5vci51cyZmbD0mZXh0cmE9TXVsdGl2YXJpYXRlSWQ9JiYm&&&105&&&http://doihaveprediabetes.org/>
  *   Understanding Prediabetes<http://links.govdelivery.com:80/track?type=click&enid=ZWFzPTEmbWFpbGluZ2lkPTIwMTYwMTIxLjU0MDk2NzIxJm1lc3NhZ2VpZD1NREItUFJELUJVTC0yMDE2MDEyMS41NDA5NjcyMSZkYXRhYmFzZWlkPTEwMDEmc2VyaWFsPTE3MDY1NDUwJmVtYWlsaWQ9bGF1cmEuZi5jaGlzaG9sbUBzdGF0ZS5vci51cyZ1c2VyaWQ9bGF1cmEuZi5jaGlzaG9sbUBzdGF0ZS5vci51cyZmbD0mZXh0cmE9TXVsdGl2YXJpYXRlSWQ9JiYm&&&106&&&http://www.cdc.gov/diabetes/basics/prediabetes.html>
  *   CDC's Division of Diabetes Translation<http://links.govdelivery.com:80/track?type=click&enid=ZWFzPTEmbWFpbGluZ2lkPTIwMTYwMTIxLjU0MDk2NzIxJm1lc3NhZ2VpZD1NREItUFJELUJVTC0yMDE2MDEyMS41NDA5NjcyMSZkYXRhYmFzZWlkPTEwMDEmc2VyaWFsPTE3MDY1NDUwJmVtYWlsaWQ9bGF1cmEuZi5jaGlzaG9sbUBzdGF0ZS5vci51cyZ1c2VyaWQ9bGF1cmEuZi5jaGlzaG9sbUBzdGF0ZS5vci51cyZmbD0mZXh0cmE9TXVsdGl2YXJpYXRlSWQ9JiYm&&&107&&&http://www.cdc.gov/diabetes/home/index.html>
  *   National Diabetes Prevention Program<http://links.govdelivery.com:80/track?type=click&enid=ZWFzPTEmbWFpbGluZ2lkPTIwMTYwMTIxLjU0MDk2NzIxJm1lc3NhZ2VpZD1NREItUFJELUJVTC0yMDE2MDEyMS41NDA5NjcyMSZkYXRhYmFzZWlkPTEwMDEmc2VyaWFsPTE3MDY1NDUwJmVtYWlsaWQ9bGF1cmEuZi5jaGlzaG9sbUBzdGF0ZS5vci51cyZ1c2VyaWQ9bGF1cmEuZi5jaGlzaG9sbUBzdGF0ZS5vci51cyZmbD0mZXh0cmE9TXVsdGl2YXJpYXRlSWQ9JiYm&&&108&&&http://www.cdc.gov/diabetes/prevention/index.html>
  *   CDC Diabetes on Facebook<http://links.govdelivery.com:80/track?type=click&enid=ZWFzPTEmbWFpbGluZ2lkPTIwMTYwMTIxLjU0MDk2NzIxJm1lc3NhZ2VpZD1NREItUFJELUJVTC0yMDE2MDEyMS41NDA5NjcyMSZkYXRhYmFzZWlkPTEwMDEmc2VyaWFsPTE3MDY1NDUwJmVtYWlsaWQ9bGF1cmEuZi5jaGlzaG9sbUBzdGF0ZS5vci51cyZ1c2VyaWQ9bGF1cmEuZi5jaGlzaG9sbUBzdGF0ZS5vci51cyZmbD0mZXh0cmE9TXVsdGl2YXJpYXRlSWQ9JiYm&&&109&&&https://www.facebook.com/CDCDiabetes/>
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